Monday, 5 March 2012

Breaking news from Brand Republic - Morrisons, Domino's, Tesco, Home Office, Telegraph Media Group

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Latest news
Morrisons partners Disney for 'biggest-ever giveaway'
Morrisons partners Disney for 'biggest-ever giveaway'
by Matthew Chapman
05 March 2012, 09:14AM
Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big prizes, in a campaign that highlights the 20th anniversary of Disneyland Paris.
Domino's readies social media 'reverse auctions'
Domino's readies social media 'reverse auctions'
by Sarah Shearman
05 March 2012, 08:00AM
Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction" social media campaign, which lowers the price of a large pepperoni pizza as more people tweet about it.
Tesco embarks on hiring spree to boost customer service
Tesco embarks on hiring spree to boost customer service
by Matthew Chapman
05 March 2012, 09:15AM
Tesco claims it will create 20,000 full-time and part-time jobs in the UK in the next two years as it seeks to significantly improve the customer experience after disappointing Christmas sales.
Home Office launches rape campaign targeting teens
Home Office launches rape campaign targeting teens
by Loulla-Mae Eleftheriou-Smith
05 March 2012, 09:24AM
Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign to educate the public about what constitutes rape, sexual assault and consent.
Telegraph Media Group in six-figure deal with Kia
Telegraph Media Group in six-figure deal with Kia
by Nick Batten
05 March 2012, 08:30AM
TMG and Korean car manufacturer Kia have created a multimedia campaign that invites the paper's readers to scratch off a latex advert on the back cover of The Telegraph Magazine.
Global's Classic FM in £1m deal with Nissan
Global's Classic FM in £1m deal with Nissan
by Maisie McCabe
05 March 2012, 08:30AM
Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show on Classic FM from April, as well as Classic FM's live events.
Appointment to View: Behind the scenes of the remote-controlled café
Appointment to View: Behind the scenes of the remote-controlled café
by Georgina Brazier
05 March 2012, 08:45AM
Finland's capital city Helsinki is celebrating its status as the 'World Design Capital 2012', with a marketing campaign featuring an internet-controlled café. We take a look behind the scenes.
Opinion
Think BR: Reshaping the future of display advertising
Think BR: Reshaping the future of display advertising
by Jack Wallington
05 March 2012, 08:00AM
New ad formats are emerging and they are likely to become the standard formats of tomorrow, writes Jack Wallington, head of industry programmes, IAB.
Think BR: London 2012 - less desirable than an Oxo cube?
Think BR: London 2012 - less desirable than an Oxo cube?
by Simon Clough
02 March 2012, 08:00AM
Is London 2012 really less desirable than a stock cube, an aspirin and a bucket of fried chicken, asks Simon Clough, global marketing director, Clear.
Intelligence
Brand barometer: Fast-food chains, which one is most prominent online?
Brand barometer: Fast-food chains, which one is most prominent online?
by Gemma Charles
02 March 2012, 01:40PM
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
Key issues for 3D movies at the cinema
Key issues for 3D movies at the cinema
by Adam Sheridan
01 March 2012, 10:00AM
Cinema goers are willing to pay a premium to watch 3D movies, writes Adam Sheridan, director, Ipsos Media CT.
Also in the news
M&S and Sainsbury's buck consumers' indifference to brands
by Maisie McCabe, 02 March 2012, 12:50PM
Sunday Times ranks AMV BBDO the best agency to work for
by Arif Durrani, 02 March 2012, 12:35PM
Royal British Legion to revamp communications programme
by Matthew Chapman, 02 March 2012, 12:45PM
Canterbury replaces Nike as England rugby kit provider
by Alex Brownsell, 02 March 2012, 11:00AM
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