Campaign Daily Fix - The Mad Bad Ad Show axed, Green & Black's, Greene King, FutureBrand, Ikea, Citroen

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Channel 4 axes Mad Bad Ad Show from Friday nights by Arif Durrani, 12 March 2012, 12:43PM Channel 4 has axed its advertising-based quiz, The Mad Bad Ad Show, from its Friday night schedule after disappointing viewing figures, less than one month after its launch. Kraft hires Mother for Green & Black's ad account by Anne Cassidy, 12 March 2012, 10:09AM Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand Green & Black's. North Star lands £4m Greene King beers account by Nick Batten, 12 March 2012, 12:35PM Greene King has appointed Edinburgh-based North Star Advertising to handle media planning and buying for its beers and brands division, estimated to be worth £4m. McCann's head of planning moves to FutureBrand by Ed Owen, 12 March 2012, 12:30PM Jon Tipple, McCann London's head of planning, has moved to sister branding agency FutureBrand as European chief strategy officer. Ikea mattresses campaign calls on princess and radio presenters by Daniel Farey-Jones, 12 March 2012, 10:03AM Ikea is pushing its mattress range with press ads featuring a real-life princess and radio activity around a renewal of its sponsorship of Absolute Radio's evening shows. Citroën pushes DS5 model with interactive mailer by Ed Owen, 12 March 2012, 09:21AM Citroën has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model. Latest Work Alzheimer Society 'brain scan' by Rethink Canada 12 March 2012, 09:36AM Rethink Canada has created a new campaign for the Alzheimer Society of British Columbia to promote Brain Awareness Week. The British Army 'do more. be more.' by Publicis London 12 March 2012, 09:08AM The British Army has launched a major new TV ad, as part of an integrated campaign led by Publicis London to encourage people to join the Territorial Army (TA). Boots 17 'peep show' by Mother 12 March 2012, 09:23AM Boots' cosmetics brand '17' has launched a campaign featuring songs inspired by Boots products, written by young, unsigned artists. VisitEngland 'holidays at home are great' by M&C Saatchi 09 March 2012, 10:44AM M&C Saatchi has created a TV campaign aimed at boosting domestic tourism throughout the UK during this exciting year. Also in the News Yahoo seeks new EMEA chief as Riley moves on by Daniel Farey-Jones, 12 March 2012, 11:46AM SXSW: Samsung to replicate Olympics social media activity across other platforms by Sarah Shearman, 12 March 2012, 11:35AM Andy Healy promoted to publishing director at Immediate Media by Nick Batten, 12 March 2012, 12:12PM Boris teams up with P&G to kick off capital clean-up by Loulla-Mae Eleftheriou-Smith, 12 March 2012, 09:50AM Latest Blog Entries Anti trending â€" a threat to Channel 4seven ? MARTIN BOWLEY, 10 March 2012, 7:03PM How to go viral - Make a F**king great video Jonathan Akwue, 10 March 2012, 10:03AM New Data startups are (nearly) making 24th century science fiction happen today suemaclure, 09 March 2012, 11:03AM Pulling on his heartstrings Tara Beard-Knowland, 09 March 2012, 8:03AM Adland Heaven and Hell Pauline Naylor, 07 March 2012, 3:03PM Mass vs. Class Tara Beard-Knowland, 06 March 2012, 5:03PM Latest Jobs PLANNER roles - all levels - Digital, Strategic, Channel - London - £30k - £85k £30,000 - £80,000, London Group Business Director £55,000 - £70,000, London Account Director, Integrated / ATL, £50k - £55k up to £55k + benefits, Central London TV Producer £50,000 +, Central London Account Director - ATL £40-50k + Benefits, Central London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved