Monday, 5 March 2012

Marketing Daily - Unilever's Keith Weed warns the marketing industry is 'at a crossroads'. Plus Apple, Tesco, Morrisons, and Domino's Pizza

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Breaking news from Marketing
 
Breaking news from Marketing March 2012
 
Latest News
 
Unilever's Keith Weed: 'Marketing's at a crossroads'
Arif Durrani,
05 March 2012
 

Marketing as an industry is at a crossroads, and needs to adapt...

Unilever's Keith Weed: 'Marketing's at a crossroads'
 
 
Apple's App Store hits 25bn download landmark
Sarah Shearman,
05 March 2012
 

Apple has downloaded more than 25 billion apps from its App Store,...

Apple: announces the 25-billionth app download
 
 
Gov campaign educates teens about rape
Loulla-Mae Eleftheriou-Smith,
05 March 2012
 

Deputy prime minister Nick Clegg has today launched the Home Office's first...

Home Office: hard-hitting TV ad tackles rape and consent
 
 
Tesco embarks on hiring spree to boost customer service
Matthew Chapman,
05 March 2012
 

Tesco claims it will create 20,000 full-time and part-time jobs in the...

Tesco: 2011 TV ad campaign
 
 
Morrisons partners Disney for 'biggest-ever giveaway'
Matthew Chapman,
05 March 2012
 

Morrisons is repeating last year's Disney prize promotion with more chances to...

Disney: deal with Morrisons highlights Disneyland Paris' 20th anniversary
 
 
Domino's readies social media 'reverse auctions'
Sarah Shearman,
05 March 2012
 

Domino's Pizza is aiming to drive lunchtime traffic with a "reverse auction"...

Domino's: runs 'reverse auction' on Twitter
 
 
 
Also in the News
 
Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology
John Reynolds,
05 March 2012
 
Nivea launches £1m TV ad for Men's range
Sara Kimberley,
05 March 2012
 
Chicago Town pizza mimics action movies with latest ad
Loulla-Mae Eleftheriou-Smith,
05 March 2012
 
 
 
Blogs
 
 
George Smith: We will miss this brilliant maverick
Chris Barraclough
 

George Smith was the man who single-handedly shook up a worthy but dull industry, then obsessed with science, analysis and...

 
 
Forget your carbon footprint… what’s your handprint?
Mark Tomkins, TDA
 

A simple nudge. Sometimes that's all its takes to transform people's behaviour on a grand...

 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager - Digital, Jarlett de Grouchy £42000 per annum + Benefits, Berkshire

Product and Communications Manager, Porsche Cars Great Britain Ltd Competitive Salary and benefits package including a company car, Reading, Berkshire

Senior Strategic Planner, Dynamic New Alliances £90K, France - Paris

Account Manager, The Marketing Store £25,000-30,000 dependent on experience, Southwark, London

Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Search (SEO) Manager - Market Leading Brand, Ad Lib £ Competitive, Dorset

Brand Controller, EMR £60000 - £70000 per annum + car, East Midlands

Group Account Director - Freelance, Dynamic New Alliances £65K Pro Rate / £250 per day, London

Business Development Director wanted for a top London PR Agency, ECOM Recruitment Up to £100,000 depending on experience, London

Head of Content Strategy, ECOM Recruitment £70 - £85k + excellent bens, London

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