Wednesday 28 March 2012

Campaign Daily Fix - Google+, Chevrolet, ASA, Dyson, Thinkbox, Tunisia

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Latest News
Google+ launches first UK ad campaign
by Sarah Shearman,
28 March 2012, 11:16AM
Google+ launches first UK ad campaign
Google is today rolling out its first UK ad campaign for Google+, the social networking product it launched last summer.
Omnicom and IPG form JV to service $1bn global Chevy account
by Anne Cassidy,
27 March 2012, 06:00PM
Omnicom and IPG form JV to service $1bn global Chevy account
General Motors has awarded its estimated $1 billion global advertising business for Chevrolet to a joint venture between Omnicom and Interpublic Group.
ASA slams 'midget' party Facebook ad
by Matthew Chapman,
28 March 2012, 12:30PM
ASA slams 'midget' party Facebook ad
The advertising watchdog has slammed Bar Fusion in Kent for offending people of short stature by advertising a "midget" Christmas party on Facebook.
Dyson fails to get rival Vax ad banned
by John Reynolds,
28 March 2012, 10:26AM
Dyson fails to get rival Vax ad banned
Dyson has failed to get a TV ad for vacuum maker Vax banned after it questioned the substance of its rival's claims that boasted "outstanding suction power".
Thinkbox prepares a summer run for TV dog Harvey
by Arif Durrani,
28 March 2012, 07:48AM
Thinkbox prepares a summer run for TV dog Harvey
Thinkbox has unveiled plans to launch the next instalment of its TV advertising campaign this summer, featuring Harvey the dog, star of the commercial television body's previous campaign.
Tunisia seeks to lure back tourists following revolution
by Matthew Chapman,
28 March 2012, 10:42AM
Tunisia seeks to lure back tourists following revolution
Tunisia is hoping to attract tourists back to the country by launching a campaign next week after a tumultuous year that has seen a revolution and the election of a new government.
Promotion: AdPrint 2012 introduces two competitions: ADVERTISING ANGELS and DESIGN ANGELS

Competition Juries led by Al Moseley (180 amsterdam) and Pum Lefebure (DESIGN ARMY). Entries open until March 30th. Available categories: Print, OOH, Graphic Design plus Crafts and Individuals.  More >

Latest Work
Subway 'live fresh, eat fresh' by McCann London
26 March 2012, 11:43AM
Subway 'live fresh, eat fresh' by McCann London
McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy subs, each containing less than five grams of fat.
Sony 'mind of a child' by McCann Worldgroup
26 March 2012, 11:53AM
Sony 'mind of a child' by McCann Worldgroup
Wes Anderson has directed the latest global spot for Sony's Xperia smartphones.
Birds Eye 'Rice Fusions' by The Assembly
26 March 2012, 03:14PM
Birds Eye 'Rice Fusions' by The Assembly
Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.
Canadian Film Festival 'maple syrup' by JWT Toronto
26 March 2012, 03:47PM
Canadian Film Festival 'maple syrup' by JWT Toronto
To promote the festival's Canadian content, JWT Toronto has turned hot butter dispensers at the Roxy theatre in Toronto into hot maple syrup dispensers.
Also in the News
Advertisers still hold concerns over transparency of media rebates
by Nick Batten, 28 March 2012, 12:10PM
Kevin Alavy steps up as MD of Initiative's sports intelligence unit
by Nick Batten, 28 March 2012, 12:26PM
Crystal Palace lightshow will celebrate London's digital TV switchover
by Nick Batten, 28 March 2012, 10:18AM
Domino's hits £1m sales in a week through mobile transactions
by John Reynolds, 28 March 2012, 09:41AM
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