Tuesday, 13 March 2012

Campaign Daily Fix - Bacardi, Ebiquity, Shreddies and Cheerios, Starbucks, Domino's

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Latest News
Bacardi films celebrate brand's 150 years
by Daniel Farey-Jones,
13 March 2012, 12:26PM
Bacardi films celebrate brand's 150 years
Bacardi has released three short films relating its heritage in the form of a cocktail recipe, as part of its 150th anniversary celebrations.
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
by Daniel Farey-Jones,
12 March 2012, 04:36PM
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
Marketing effectiveness consultancy Ebiquity has agreed to acquire international media auditing company Fairbrother Lenz Eley (FLE) for up to £11m, including an initial sum of £5m.
Shreddies and Cheerios fight croissants in breakfast ads
by Loulla-Mae Eleftheriou-Smith,
13 March 2012, 09:38AM
Shreddies and Cheerios fight croissants in breakfast ads
Nestlé cereal brands Shreddies and Cheerios fight croissants and muffins in a new campaign created by McCann London to educate consumers about the nutritional value of different breakfasts.
Starbucks gets friendly with animated spot
by Daniel Farey-Jones,
13 March 2012, 09:21AM
Starbucks gets friendly with animated spot
Starbucks is hoping to reach six million people tonight (13 March) with a TV ad that uses animation and a friendly Liverpudlian voiceover to inspire its customers to introduce themselves to their barista.
Domino's readies debut Facebook TV ad
by John Reynolds,
13 March 2012, 08:59AM
Domino's readies debut Facebook TV ad
Domino's has produced its first-ever Facebook specific TV advert, which will highlight its offer of free cookies to followers who spend over £10 on pizzas.
Latest Work
Home Office 'sexual coercion' by RKCR/Y&R
12 March 2012, 12:06PM
Home Office 'sexual coercion' by RKCR/Y&R
The latest Home Office spot by Rainey Kelly Campbell Roalfe/Y&R is part of a new government-led campaign headed by the Deputy Prime Minister, Nick Clegg, to highlight rape and sexual abuse among teenage couples.
Dulux 'home improvement by Dulux' by BBH
12 March 2012, 11:36AM
Dulux 'home improvement by Dulux' by BBH
Bartle Bogle Hegarty has created its first global work for Dulux since picking up the business last year.
Old Navy 'best tee ever' by Cripsin Porter & Bogusky
12 March 2012, 11:06AM
Old Navy 'best tee ever' by Cripsin Porter & Bogusky
Crispin Porter & Bogusky has created a two-minute infomercial starring Mr T introducing Old Navy's new Best-Tees collection.
PlayStation 'Chicago Cubs' by Deutsch LA
12 March 2012, 10:47AM
PlayStation 'Chicago Cubs' by Deutsch LA
PlayStation has launched a campaign for its Major League Baseball game.
Orange 'Gold Spot - intermission' by Fallon
12 March 2012, 10:00AM
Orange 'Gold Spot - intermission' by Fallon
Orange has released a follow-up to its "phone break" ad, which will be shown in cinemas across the country.
Also in the News
Ben & Jerry's renames ice-cream in support of gay marriage
by Loulla-Mae Eleftheriou-Smith, 13 March 2012, 11:30AM
SXSW: PepsiCo global chief highlights digital 'strategic imperative'
by Sarah Shearman, 13 March 2012, 11:55AM
SXSW: Hewlett-Packard urges brands to be 'digital first'
by Sarah Shearman, 13 March 2012, 11:40AM
Yahoo sues Facebook in first social media patent case
by Sarah Shearman, 13 March 2012, 11:15AM
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