Thursday, 1 March 2012

Digital AM - HP, Mercedes, Aviva, Facebook, Getty

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Latest news
HP kicks off global digital agency talks
HP kicks off global digital agency talks
by Sarah Shearman
01 March 2012, 08:00AM
HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster.
Mercedes seeks social media shop
Mercedes seeks social media shop
by Anne Cassidy
01 March 2012, 10:50AM
Mercedes-Benz is looking for an agency to handle its social media activity.It has contacted agencies directly, inviting them to compete for the account.
Aviva plots digital roster overhaul
Aviva plots digital roster overhaul
by Sara Kimberley
01 March 2012, 08:00AM
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster.
Facebook rolls out mobile ads and premium formats
Facebook rolls out mobile ads and premium formats
by Sarah Shearman
01 March 2012, 09:56AM
Facebook is introducing mobile ads for the first time, as well as premium-rich media formats, to drive up ad revenue ahead of its blockbuster IPO.
Getty picks R/GA as agency of record
Getty picks R/GA as agency of record
by Anne Cassidy
01 March 2012, 11:10AM
Getty Images has appointed R/GA London as its global brand and digital agency of record.
Ikea apologises for service failure on Apple devices
Ikea apologises for service failure on Apple devices
by Matthew Chapman
01 March 2012, 11:02AM
Ikea has been forced to issue an apology to irate customers after orders made using Apple devices failed to process without any notification.
AIS lands digital business for Vita
AIS lands digital business for Vita
by Sara Kimberley
01 March 2012, 10:55AM
Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account for its PlayStation Vita console.
MTV makes UK wait for social TV app
MTV makes UK wait for social TV app
by Ed Owen
01 March 2012, 10:40AM
MTV's social TV app, Under The Thumb, still has no UK launch date due to internal bureaucracy at parent group Viacom.
Labrinth fronts Sennheiser Masters of Sound campaign
Labrinth fronts Sennheiser Masters of Sound campaign
by Ed Owen
01 March 2012, 09:18AM
Hi-fi brand Sennheiser will begin a three-month Facebook campaign with artist and Tinie Tempah producer Labrinth, to create the perfect "sound test track" for Sennheiser headphones.
Also in the news
Iris launches Urgent Genius Weekender II
by Ed Owen, 01 March 2012, 11:51AM
Facebook to broadcast more live FA Cup matches next season
by John Reynolds, 01 March 2012, 08:00AM
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
by Sarah Shearman, 29 February 2012, 02:23PM
Twinings to build on Gets You Back To You campaign
by Ed Owen, 29 February 2012, 12:41PM
Apple invitation sparks speculation of iPad 3 reveal on 7 March
by Ed Owen, 29 February 2012, 12:00PM
European regulators urge Google to delay privacy policy over legal doubts
by Sarah Shearman, 29 February 2012, 11:48AM
From the blogs
Honest by design
Greg Taylor
01 March 2012, 11:28AM
Adam Crozier's Great Leap Forward
Jeremy Lee
29 February 2012, 10:45AM
Serenade
Greg Taylor
29 February 2012, 10:29AM
Give mobile some of your TV budget
Christian Schmalzl
29 February 2012, 9:39AM
K-POP leaders Girls Generation are coming to rule the world
Chris J Reed
29 February 2012, 1:12AM
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