Marketing Daily - Ocado, Burger King, Coca-Cola, Renault, Dairylea

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View in web browser View text-only version   Breaking news from Marketing July 2010   Latest News   Ocado hires marketing chief ahead of web push John Reynolds, 27 July 2010   Ocado, the online groceries service, has appointed its first head of marketing...     Burger King loses Kisilevsky John Reynolds, 27 July 2010   Burger King's top European marketer, David Kisilevsky, has left the company, Marketing...     Coca-Cola and Lean Mean split after Facebook gaffe Sarah Shearman, 27 July 2010   Coca-Cola and digital agency Lean Mean Fighting Machine are to "part company"...     Renault pitches France against UK in comic ads Alex Brownsell, 27 July 2010   Renault is rolling out an integrated campaign encouraging British consumers to think...     Dairylea plots 'natural' shift John Reynolds, 27 July 2010   US food company Kraft is to reposition its Dairylea spreadable cheese brand...     Bulmers taps into summer Andrew McCormick, 27 July 2010   Heineken UK-owned Bulmers is launching its biggest ad campaign to date to...     Reckitt Benckiser adspend aids profits Mark Banham, 27 July 2010   Reckitt Benckiser has benefited more than rivals Procter & Gamble and Unilever...     Directors glum over budgets Staff, 27 July 2010   Two-thirds of top-level marketers expect their budgets to be stagnant or decline...     BP records huge loss as oil spill takes its toll Alex Brownsell, 27 July 2010   BP has announced a record loss of more than $17bn (£11bn) in...       Also in the News   Carling to sponsor Scottish Premier League on Sky and ESPN Maisie McCabe, 27 July 2010   Nickelodeon to open branded theme park in Blackpool Mark Banham, 27 July 2010       Blogs & Forums   Latest Blog Entries   When 'Dirty' Desmond met 'Scary' Airey Jeremy Lee   I wish I'd been there. I'd have loved to have seen the look on Dawn Airey's face when Richard Desmond...     Toy Story 3D: a film for real dads and advertisers? Ivan Clark   I saw Toy Story 3 in 3D at the weekend. This has been on the list of cinema must-sees for...     Advertising in the most dangerous place on earth Sabene Saigol   Pakistan has been called ‘the most dangerous place on earth’. 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