Friday, 16 July 2010

Marketing Daily - Google, Ford, Maynards, BA

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Google profits leap 24%
John Reynolds,
16 July 2010
 

Google's profits climbed to $1.84bn in the second quarter, up from $1.48bn...

Google: chief executive Eric Schmidt confident about the future
 
 
Survey reveals Ford as the UK's favourite car brand
Joe Thomas,
16 July 2010
 

Ford has been voted the UK's favourite car marque, with Skoda the...

Ford: voted UK's favourite car brand
 
 
Maynards introduces Maynard the Moose
Mark Banham,
16 July 2010
 

Maynards, most famous for wine gums, is set to to launch a...

Maynards: introducing Maynard the Moose in digital ad drive
 
 
British Airways unveils smartphone app
Alex Brownsell,
15 July 2010
 

British Airways is launching a new app which will allow passengers to...

BA: unveils smartphone app
 
 
Private healthcare provider launches Health365 online brand
Alex Brownsell,
16 July 2010
 

Not-for-profit private healthcare provider Westfield Health is to roll out a new...

Health365: online brand from Westfield Health
 
 
Vedett to tour UK in branded cement mixer
Joe Thomas,
16 July 2010
 

Vedett, the premium Belgian lager, is embarking on a nationwide party tour...

Vedett lager: touring the UK in a cement mixer truck
 
 
'Posh' chocolate wins fans
David Tiltman,
13 July 2010
 

Consumers are swapping their more indulgent luxuries for superior cocoa brands.

'Posh' chocolate wins fans
 
 
Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty schemes?
Staff,
14 July 2010
 

The marketing director of Nectar has raised the possibility that it could...

 
 
Profile: Warming to frozen food
John Reynolds,
13 July 2010
 

Leendert den Hollander, chief marketing officer of Findus Group, is on a...

Profile: Warming to frozen food
 
 
 
Also in the News
 
NEWSPAPER ABCs: All Sundays fall from election highs
Katherine Levy,
16 July 2010
 
BBH and Levi's: 28 years in ads
Staff,
15 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Go cheer yourself up with some chicken and a can of lager, Gaunty
Jeremy Lee
 

What a week.   Jon Gaunt loses his 'Nazi' libel case against Ofcom and then his internet-only radio station SunTalk...

 
 
If you thought Simon Cowell was bad, wait til you see his brother
Jeremy Lee
 

Astonishing. Watching Sky News this morning (natch) there was something strangely and disturbingly familiar about the guest on the sofa....

 
 
COPYWRITING TIPS
Dave Trott
 

I’ve been asked to write an entry for D&AD’s Copy Book. I just found this list of tips in my...

 
 
Jerry Hill to bring his magic to Rajar
Jeremy Lee
 

Having been admonished by BARB in this week's letters page of Marketing for a column the previous edition, I'm a...

 
 
Do Chief Marketing Officers make any difference to company value?
HELEN EDWARDS
 

  Well they ought to â€" last time I looked, salary levels in marketing were pretty healthy. The received wisdom...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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