Wednesday, 14 July 2010

Digital PM - Mywardrobe, LG, Rentokill, Reckitt, Rajar, Times, Cowell

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Fashion site My-Wardrobe on the hunt for digital agencies
Fashion site My-Wardrobe on the hunt for digital agencies
by Joe Thomas
14 July 2010, 12:10PM
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies to assist its expansion into foreign markets.
LG campaign focuses on social media
LG campaign focuses on social media
by Joe Thomas
14 July 2010, 02:50PM
LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing on social media and designed to show how "technology enriches consumers' lives".
Stung by a wasp? Treat with a tweet
Stung by a wasp? Treat with a tweet
by Jacob Mathias
14 July 2010, 02:00PM
Pest control company Rentokil is launching a website and Twitter hashtag that allows people to monitor and report the summer's wasp hot spots.
Reckitt Benckiser to launch marketing game on Facebook
Reckitt Benckiser to launch marketing game on Facebook
by John Reynolds
14 July 2010, 12:03PM
Reckitt Benckiser is claiming an industry first as it prepares to launch a social media game on Facebook, designed to ape the real-life experiences of being a marketer.
Radio apps reach a fifth of smartphone users
Radio apps reach a fifth of smartphone users
by Maisie McCabe
14 July 2010, 04:45PM
A fifth of smartphone users have downloaded a radio app, according to new research from radio audience measurement survey Rajar.
Times paywall is an 'empty world'
Times paywall is an 'empty world'
by Gordon MacMillan
14 July 2010, 04:31PM
Sources quoted by US media columnists Michael Wolff say that no one is subscribing to The Times paywall. He says the newspaper's website has been turned into an empty world.
Simon Cowell-backed burns charity launches
Simon Cowell-backed burns charity launches
by Alex Brownsell
14 July 2010, 03:20PM
Charitable organisation The Katie Piper Foundation has launched, with the backing of 'The X Factor' mogul Simon Cowell and a website created by Tribal DDB.
Brand Republic searches for top bloggers
Brand Republic searches for top bloggers
by Gordon MacMillan
14 July 2010, 03:45PM
Brand Republic is compiling a list of the top marketing and media bloggers and we want your nominations.
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Also in the news
Old Spice targets Twitter generation
by Daniel Farey-Jones, 14 July 2010, 09:10AM
IAB launches social media framework
by Joe Thomas, 14 July 2010, 09:45AM
Brazil and UK drive demand for Fifa website
by Jacob Mathias, 14 July 2010, 09:01AM
Google AdWords can be held liable for sale of trademarks
by Jacob Mathias, 14 July 2010, 09:41AM
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