Wednesday, 14 July 2010

Marketing Daily - ITV, Domino's, Adidas, Hotel Chocolat

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
David Pemsel to leave ITV
Jeremy Lee,
14 July 2010
 

ITV's group marketing director David Pemsel is leaving the broadcaster just one...

David Pemsel to leave ITV
 
 
Domino's prepares campaign to promote new sandwich menu
John Reynolds,
14 July 2010
 

Domino's Pizza is gearing up for a major marketing drive as it...

Domino's: launches sandwich menu
 
 
Adidas appoints Stella McCartney for Olympics
Joe Thomas,
14 July 2010
 

Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic...

Adidas: sponsors the Olympic hopefuls
 
 
Reckitt Benckiser to launch marketing game on Facebook
John Reynolds,
14 July 2010
 

Reckitt Benckiser is claiming an industry first as it prepares to launch...

PowerRBrands: readies Facebook launch
 
 
Spar signs first athlete endorsement deal with Jenny Meadows
Joe Thomas,
14 July 2010
 

Spar UK has announced a three-year endorsement deal with British athlete, Jenny...

Jenny Meadows: pocket rocket signs deal with Spar UK
 
 
Demand for Hotel Chocolat's 'chocolate bonds' falls short
John Reynolds,
14 July 2010
 

Hotel Chocolat, the upmarket high-street chain, has raised £3.7m from issuing "chocolate...

Hotel Chocolat: 'chocolate bonds' raise £3.7m
 
 
My-wardrobe.com plans heavyweight marketing drive
Joe Thomas,
14 July 2010
 

My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing...

My-wardrobe.com: boosted by £6m investment
 
 
X marks the spot
Jeremy Lee,
13 July 2010
 

The survival of BBC 6 Music says more about commercial radio's failure...

X marks the spot
 
 
Testing the wisdom of crowds
Nicola Clark,
13 July 2010
 

Brands are embracing crowdsourcing, but is it a viable alternative to the...

Testing the wisdom of crowds
 
 
Brand Health Check: The FA
Andrew McCormick,
14 July 2010
 

The Association must find sponsors as it bids for the 2018 World...

The FA: looking for commercial partners
 
 
Alan Mitchell: Reinventing marketing - Marketing metrics make us look in all the wrong places
Alan Mitchell,
14 July 2010
 

Setting aside industrial-age concepts, such as 'product', 'brand' and 'consumer', frees us...

Alan Mitchell: Reinventing marketing - Marketing metrics make us look in all the wrong places
 
 
 
Also in the News
 
Panini to launch first Olympic sticker book for 2012 Games
Joe Thomas,
14 July 2010
 
Buxton extends ECB cricket deal
Joe Thomas,
14 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Jerry Hill to bring his magic to Rajar
Jeremy Lee
 

Having been admonished by BARB in this week's letters page of Marketing for a column the previous edition, I'm a...

 
 
Do Chief Marketing Officers make any difference to company value?
HELEN EDWARDS
 

  Well they ought to â€" last time I looked, salary levels in marketing were pretty healthy. The received wisdom...

 
 
It's beginning to look like a job for Chief Inspector Barnaby
Jeremy Lee
 

The rolling news channels are in danger of making the combined might of the British constabulary look like complete arses...

 
 
The Grudge Report
Jeremy Lee
 

Drawing up a 'grudge list' seems to be rather popular at the moment and I couldn't help but notice that...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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