Monday, 26 July 2010

Campaign Daily Fix - Emirates, Richard Desmond, LoveFilm pitch, Airbrushed ads, Sky Broadband

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Campaign Daily Fix
 
26 July 2010  
Latest News
Emirates: StrawberryFrog to handle airline's account
StrawberryFrog scoops Emirates £160m global ad account
Sara Kimberley, 26 July 2010

Airline Emirates has appointed StrawberryFrog Amsterdam to handle its £160m global advertising account.

 
Richard Desmond: readies Five campaign
Desmond to launch £20m ad campaign around Five
Mark Banham, 26 July 2010

Richard Desmond is set to launch an estimated £20m onslaught of publicity this week through his Northern & Shell publications, including national newspapers the Daily Express and Sunday Express and...

 
LoveFilm: calls DM pitch
LoveFilm calls direct marketing pitch
Sara Kimberley, 23 July 2010

LoveFilm, the movie rental service, has called a review of its direct marketing arrangements.

 
Picture perfect: Government to host summit on airbrushing
Government to tackle airbrushed ads
Sara Kimberley, 26 July 2010

Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.

 
Sky: fairytale broadband campaign
Sky Broadband to sponsor Channel 4 films
Maisie McCabe, 26 July 2010

Sky Broadband is to sponsor the peaktime transmission of films on Channel 4, E4 and More4 for the next twelve months in a seven-figure deal.

 
 
Also in the News
Joint MD Jennings leaves Maxus after 17 years
Arif Durrani, 23 July 2010
Martha Stewart Living magazine to launch in the UK
Katherine Levy, 23 July 2010
NRS to test combined online and print readership data
Daniel Farey-Jones, 26 July 2010
 
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Latest Work
Kellogg's 'Wake up to breakfast' by Leo Burnett
Kellogg's 'Wake up to breakfast' by Leo Burnett
23 July 2010

Kellogg's latest Wake Up To Breakfast ad from Leo Burnett aims to get families back into the habit of eating breakfast.

 
Virgin Media 'Sports fans' by Rainey Kelly Campbell Roalfe/Y&R
Virgin Media 'Sports fans' by Rainey Kelly Campbell Roalfe/Y&R
23 July 2010

Virgin Media has launched an animated ad campaign to promote its High Definition (HD) sports line-up.

 
Converse 'All Summer' by Anomaly
Converse 'All Summer' by Anomaly
22 July 2010

Converse is releasing a branded music video 'All Summer' featuring Kid Cudi, Best Coast and Rostam of Vampire Weekend.

 
More Work
 
Blogs
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People are always asking me where advertising is headed. Well, there are big changes happening in advertising right now. WeĆ¢€™ve...

Desmond's Five talks are good news
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Weekend reports support the gossip doing the rounds at the end of last week: that Richard Desmond's is the only...

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