Friday 30 July 2010

Campaign Daily Fix - Comparethemarket.com, Mick Perry, Nik Studzinski, Philadelphia, Lego

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Campaign Daily Fix
 
30 July 2010  
Latest News
Comparethemarket: concludes meerkat trilogy
Comparethemarket.com concludes meerkat trilogy
Sara Kimberley, 30 July 2010

The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.

 
Mick Perry: appointed
Former UM leader Perry becomes C4 head of airtime sales
Maisie McCabe, 30 July 2010

Channel 4 has appointed Universal McCann's former vice-chairman, Mick Perry, as head of airtime sales, replacing former head of agency sales Matt Shreeve who left in April.

 
Nic Studzinski: quits Mother
Studzinski quits Mother for Droga5 New York
Daniel Farey-Jones, 30 July 2010

Nik Studzinski, a creative director at Mother London, is leaving to join Droga5's New York office as co-executive creative director.

 
Philadelphia: MRM appointed to brand's CRM business
MRM wins Philadelphia CRM account
Sara Kimberley, 30 July 2010

Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account, after a pitch involving three other agencies.

 
Lego: releasing 3D cinema ad on Monday
Lego to run 3D cinema ad around Toy Story
Sara Kimberley, 30 July 2010

Lego is launching its first 3D ad on Monday to promote its exclusive 'Toy Story' range.

 
 
Also in the News
British Airways slumps to £164m loss
Alex Brownsell, 30 July 2010
JCDecaux UK revenue rises 13.5% in first half
Maisie McCabe, 30 July 2010
Barclays defends branding of London cycle hire scheme
Jennifer Whitehead, 30 July 2010
 
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Latest Work
Post-it 'shopping genius' by Profero
Post-it 'shopping genius' by Profero
28 July 2010

Post-it is launching a digital product that combines its classic Post-It note function with online retail technology.

 
Bulmer's 'summer HQ' by St. Luke's
Bulmer's 'summer HQ' by St. Luke's
28 July 2010

Bulmers, the cider brand, has released a new TV campaign with a world war two theme.

 
Penhaligon's 'Merchants of Attraction' by DHM London
Penhaligon's ''Merchants of Attraction' by DHM London
28 July 2010

Penhaligon's, the English perfume house, has launched an integrated campaign, created by Dye Holloway Murray, to promote itself as a contemporary perfumer with a long established heritage.

 
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