Thursday 22 July 2010

Marketing Daily - United Biscuits, Metro Bank, Eurostar, Twilight

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
United Biscuits gears up for sale
John Reynolds,
22 July 2010
 

United Biscuits, the maker of McVitie's Jaffa Cakes and Hula Hoops, is...
Hula Hoops: owner United Biscuits gears up for sale
 
 
Metro Bank invites public to 'join the revolution'
Alex Brownsell,
22 July 2010
 

New high street banking brand Metro Bank has launched its first advertising...
Metro Bank: press ads promote London branch openings
 
 
Eurostar revenues up thanks to ash cloud disruption
Alex Brownsell,
22 July 2010
 

Eurostar passenger numbers and revenues grew over the first half of the...
Eurostar: grounded fliers take the train
 
 
Don't blame it on the weather
Mary Cowlett,
22 July 2010
 

A 'bad summer' has long been a one-size-fits-all excuse for poor sales...
The British weather: unpredictable
 
 
Cashing in on the Twilight phenomenon
Andy Fry,
22 July 2010
 

Brands are clamouring to tap into the success of popular cinema releases.
Twilight: tie-ups with Burger King and Volvo
 
 
 
Also in the News
 
Facebook passes 500 million user mark
Sarah Shearman,
21 July 2010
 
Asos backs Cancer Research sunburn initiative
John Reynolds,
21 July 2010
 
Yahoo! profits climb but revenues show little growth
Sarah Shearman,
21 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
WE'VE NEVER SEEN SUCH CHANGES BEFORE
Dave Trott
 

People are always asking me where advertising is headed. Well, there are big changes happening in advertising right now. We’ve...
 
 
RIP Piers Morgan you legend
Jeremy Lee
 

OK so he's not actually dead but given that he's spending so much time in the States, it seems that...
 
 
Desmond's Five talks are good news
Ian Darby
 

Weekend reports support the gossip doing the rounds at the end of last week: that Richard Desmond's is the only...
 
 
Are traditional marketers ignoring online?
Jack Wallington
 

In answer to my own question, no. It’s fairly patronising to think traditional marketers don’t get or don’t want to...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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Up to 30k, South East England
Account Director - working across all mediums from TV to mobile, Firehorse
c£50k dep on exp, Central London
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Search More Jobs
 
 
Film Brand Connections
 
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