Friday, 30 July 2010

Marketing Daily - Barclays, Virgin Atlantic, Apple, beer

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Barclays defends branding of London cycle hire scheme
Jennifer Whitehead,
30 July 2010
 

Barclays Cycle Hire launches in London today (30 July), with the bank...

Cycle hire: Barclays defends branding strategy
 
 
Behind the Rebrand: Virgin Atlantic
Nicola Clark,
30 July 2010
 

Rebranding an aircraft fleet is far more than the typical paint job.

Virgin Atlantic's rebranding
 
 
Covent Garden site to be Apple's biggest store
Jennifer Whitehead,
30 July 2010
 

Devotees of Apple's sleek gadgetry will now have a new location at...

Apple store: Regent Street branch
 
 
World Cup boosts UK beer sales
Mark Banham,
30 July 2010
 

The World Cup helped boost sales of beer by 2.9% despite the...

Beer sales: World Cup boosts trade
 
 
British Airways slumps to £164m loss
Alex Brownsell,
30 July 2010
 

British Airways has blamed industrial action and disruption caused by the Icelandic...

British Airways: blamed recent disruptions for £164m loss
 
 
Rachel's food company sold to French firm
John Reynolds,
30 July 2010
 

Rachel's, the organic yoghurt maker, has been sold by its US parent...

Rachel's: sold to France's Groupe Lactalis
 
 
Warner Bros appoints Frank to international marketing role
Mark Banham,
30 July 2010
 

Warner Bros Pictures has appointed ESPN Europe managing director Lynne Frank as...

Harry Potter and the Deathly Hallows: Warner Bros future release
 
 
TalkTalk to offer mobile phone service
Sarah Shearman,
30 July 2010
 

TalkTalk is to launch a mobile phone service under its brand name...

TalkTalk: 2009 campaign
 
 
Feeder promotes new album with mystery digital push
Alex Brownsell,
30 July 2010
 

Welsh rock band Feeder is promoting the release of its new album,...

Feeder: album promoted by mystery digital campaign
 
 
 
Also in the News
 
ISBA and IPA disappointed over airtime trading rules decision
Maisie McCabe,
29 July 2010
 
Sky rules out any more free channels
Maisie McCabe,
29 July 2010
 
Lego to run 3D cinema ad around Toy Story
Sara Kimberley,
30 July 2010
 
Channel 4 Sales to restructure
Maisie McCabe,
30 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
I wish I was a landlord in Salford
Jeremy Lee
 

Brilliantly, yet more senior BBC executives are refusing to up sticks from their agreeable houses in the leafier parts of...

 
 
Is the Internet KILLING Creativity?
Rajnish Razdan
 

I recently watched a great ad that launched a well-known brand back into our consciousness. It was brilliant, capturing the...

 
 
Guardian readers
Dave Trott
 

  I was recently talking to someone who was asked to work on a skin-whitening product for India. The people...

 
 
 
 
 
 
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