Tuesday, 13 July 2010

Digital AM - Waitrose, Adidas, Virgin, Eurostar, Kraft, plus The Wall - fighting Facebook

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Waitrose ups digital strategy
Waitrose ups digital strategy
by Nicola Clark
13 July 2010, 09:00AM
Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website in the autumn.
Adidas viral celebrates top-scoring boot despite Nike claim
Adidas viral celebrates top-scoring boot despite Nike claim
by Joe Thomas
13 July 2010, 09:30AM
Adidas has launched a 60-second viral which celebrates the success of the F50 Adizero as the top-scoring boot at the 2010 Fifa World Cup, despite rival Nike claiming to have scored more goals overall.
Virgin unveils Maverick magazine launch plans
Virgin unveils Maverick magazine launch plans
by John Reynolds
13 July 2010, 08:30AM
Virgin is to extend its brand into consumer magazines with the launch of a title to be led by Holly Branson, daughter of the company's founder.
Eurostar campaign focuses on ease of connecting in Europe
Eurostar campaign focuses on ease of connecting in Europe
by Alex Brownsell
13 July 2010, 09:25AM
Eurostar is rolling out a social media campaign to convince consumers of the ease of train connections on the continent.
Kraft Foods launches iPad app
Kraft Foods launches iPad app
by Staff
13 July 2010, 10:38AM
Kraft Foods wowed the iPhone-toting masses with iFood Assistant, one of the first brand apps to actually deliver utility on the smartphone, and now the food marketer is following suit with its first app for Apple's iPad. With the new app, Big Fork Li...
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From The Wall
Facebook fighting lawsuit over ownership
Jennifer Whitehead
Tue, 13 Jul 2010 09:58:25 +0000
Do you like to check-in? Seventeen people check-in every second on FourSquare
Emily Wilkinson
Tue, 13 Jul 2010 09:22:53 +0000
The Surprise Winner of the World Cup: Paul the Octopus
Rachel Clark
Tue, 13 Jul 2010 09:01:36 +0000
Google presses ahead with social networking plans
@gordonmacmillan
Tue, 13 Jul 2010 08:56:55 +0000
2010, Year of Mobile in the UK? Not So Fast
Lulu Phongmany
Tue, 13 Jul 2010 08:49:02 +0000
Twitter working to deliver real-time analytics
Jennifer Whitehead
Mon, 12 Jul 2010 09:04:55 +0000
Google buys into social gaming with $200m investment in Zynga
Neil Perkin
Mon, 12 Jul 2010 08:21:56 +0000
New Facebook film not to be promoted on Facebook
Adam Russell
Fri, 09 Jul 2010 16:01:34 +0000
To Comment or Not to Comment - what makes a good blog?
Mel Carson
Fri, 09 Jul 2010 11:19:28 +0000
Foursquare looks ready for deeper move into gaming - but is it going to be niche?
@gordonmacmillan
Fri, 09 Jul 2010 11:03:00 +0000
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