Tuesday, 27 July 2010

Campaign Daily Fix - COI, Dr. Pepper, London 2012, Associated Newspapers, Ofcom

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Campaign Daily Fix
 
27 July 2010  
Latest News
COI: change 4 life campaign
COI cuts adspend back from record level
Daniel Farey-Jones, 27 July 2010

Government reduced its spend on advertising through COI by £18m to £193m last year while digital and direct marketing outlay rose.

 
Dr Pepper: what's the worst that could happen? drive
Coca-Cola and Lean Mean split after Facebook gaffe
Sarah Shearman, 27 July 2010

Coca-Cola and digital agency Lean Mean Fighting Machine are to "part company" in the aftermath of a controversial Facebook campaign.

 
London 2012: promotional campaign launched today
London 2012 campaign marks two years to the Games
Alex Brownsell, 27 July 2010

A campaign has been launched today (27 July) to mark the fact that there are exactly two years to go until the London 2012 Olympic Games begin.

 
DMGT: underlying ad revenues up 13% at its Associated division
Associated reveals improvement in ad revenues
John Reynolds, 27 July 2010

Daily Mail & General Trust's national newspaper unit, Associated, has improved its performance in display and digital advertising.

 
Megane: compares France and England
Renault pitches France against UK in comic ads
Alex Brownsell, 27 July 2010

Renault is rolling out an integrated campaign encouraging British consumers to think more positively about the French car marque.

 
 
Also in the News
Directors glum over budgets
Staff, 27 July 2010
Ofcom to keep current HFSS restrictions
Mark Banham, 26 July 2010
Ofcom highlights gap between advertised and actual broadband speeds
Sara Kimberley, 27 July 2010
 
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