Breaking news from Brand Republic - Virgin, Vodafone, Daily Mirror, Lady Gaga, Adidas, Waitrose, Morrisons, Thomson Airways, Playboy

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Virgin unveils Maverick magazine launch plans by John Reynolds 13 July 2010, 08:30AM Virgin is to extend its brand into consumer magazines with the launch of a title to be led by Holly Branson, daughter of the company's founder. Vodafone axes 100 marketers by John Reynolds 13 July 2010, 08:40AM Vodafone is axing 100 jobs from its 900-strong group marketing function in a major cost-cutting drive. Prince album adds 27% to Mirror sales by John Reynolds 13 July 2010, 09:04AM The Daily Mirror and Daily Record sold an extra 379,000 copies thanks to their giveaway of the new Prince album, the newspapers' publisher has disclosed. Lady Gaga to roll out branded perfume by Gemma Charles 13 July 2010, 08:35AM US pop star Lady Gaga is set to join the long line of celebrities with their own branded perfume. Adidas viral celebrates top-scoring boot despite Nike claim by Joe Thomas 13 July 2010, 09:30AM Adidas has launched a 60-second viral film which celebrates the success of the F50 Adizero as the top-scoring boot at the 2010 FIFA World Cup, despite rival Nike claiming to have scored more goals overall. Waitrose ups digital strategy by Nicola Clark 13 July 2010, 09:00AM Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch of a website in the autumn. Morrisons opts for fresh strategy without celebrities by Joe Thomas 13 July 2010, 12:01AM Morrisons will this week roll out changes to its marketing strategy after ditching famous faces from its ads. Thomson Airways in Dreamliner activity by Gemma Charles 13 July 2010, 09:10AM Thomson Airways is launching a campaign to educate consumers about the new Boeing 787 Dreamliner, which it will be the first UK airline to fly. Hugh Hefner moves to take Playboy private by Mark Banham 13 July 2010, 09:25AM The original Playboy Hugh Hefner has moved to entirely retake ownership the adult magazine empire he founded in 1953, but faces strong competition from one of his oldest rivals, Penthouse. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Bauer identifies a new '4D' male readership by Katherine Levy, 12 July 2010, 04:36PM Bluhalo appoints Alastair Macmichael as managing director by Katherine Levy, 12 July 2010, 03:35PM Toy Story magazine set to accompany new film by Katherine Levy, 12 July 2010, 03:35PM Dolby recruits Beardyman to demo virtual surround sound by Daniel Farey-Jones, 12 July 2010, 04:25PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Dinner's In The Dog. Again Rachel Brushfield Tue, 13 Jul 2010 06:52:00 GMT What's in a name? Chris J Reed Tue, 13 Jul 2010 03:51:00 GMT DON'T TRUST EXPERTS Dave Trott Mon, 12 Jul 2010 22:20:00 GMT ITV ad it coming Ian Moore Mon, 12 Jul 2010 17:01:00 GMT ITV takes one hell of a beating Ian Darby Mon, 12 Jul 2010 14:31:00 GMT Latest jobs Business Development Manager (Agency and Direct), Teleprospects Recruiter Teleprospects Salary £30 -£40k OTE £60-100k dep exp Location South East England Account Manager, Direct Recruitment Recruiter Direct Recruitment Salary £27000 - £27000 + bens Location Central London Creative Team -Digital Agency, The Blueprint Recruiter The Blueprint Salary £45000-£55000 Location Central London Business Development Director, Propel Recruiter Propel Salary £80000-£90000 Location West London Business Development Director, Dynamic New Alliances Recruiter Dynamic New Alliances Salary £70K - £120K + Commission Location Central London Marketing Executive, MedicX Recruiter MedicX Salary Excellent salary, bonus scheme Location South East England Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders