Tuesday 20 July 2010

Marketing Daily - easyJet, Ikea, Ford, Kronenbourg, Mac

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Stelios lines up travel brands to rival easyJet
Alex Brownsell,
20 July 2010
 

Sir Stelios Haji-Ioannou, chairman of easyGroup, plans to roll out a suite...

Stelios Haji-Ioannou: in disupte with easyJet
 
 
Ikea revamps strategy in loyalty focus
Joe Thomas,
20 July 2010
 

Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as...

Ikea: focuses on customer loyalty scheme
 
 
Ford rethinks ad plans to emphasise 'quality'
Alex Brownsell,
20 July 2010
 

Ford is preparing an integrated ad campaign that will flag up the...

Ford: promoting the 'Ford Standard'
 
 
Kronenbourg defends premium position with autumn ad drive
Joe Thomas,
20 July 2010
 

Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium...

Kronenbourg: the Dynamo Systeme can
 
 
Mac to rebrand controversial line following net revolt
Nicola Clark,
20 July 2010
 

Cosmetics brand Mac is to rebrand a controversial collection of cosmetics, created...

Mac cosmetics: rebranding range after online protests
 
 
Heineken in Champions League web push
Andrew McCormick,
20 July 2010
 

Heineken is preparing its biggest online push to date to promote its...

Heineken: preparing digital push around Champions League
 
 
Loaded backs Stamina Shot
Katherine Levy,
20 July 2010
 

Loaded, the IPC Media men's magazine, is putting its name to an...

Loaded: now in drink form
 
 
Coke rethinks digital approach after Facebook controversy
Joe Thomas,
20 July 2010
 

Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign...

Wayne Rooney: star of Coke Zero's Street Striker
 
 
Ryanair profits suffer due to volcanic ash cloud
Alex Brownsell,
20 July 2010
 

Ryanair saw first-quarter profits fall by 24% year on year due to...

Ryanair: volcanic ash hits profits
 
 
 
Also in the News
 
Unilever action lands BNP with up to £170,000 settlement bill
Mark Banham,
20 July 2010
 
Hard Times
Andrew McCormick,
20 July 2010
 
Virgin Media launches campaign to promote Sky Sports HD
Maisie McCabe,
20 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
RIP Piers Morgan you legend
Jeremy Lee
 

OK so he's not actually dead but given that he's spending so much time in the States, it seems that...

 
 
Desmond's Five talks are good news
Ian Darby
 

Weekend reports support the gossip doing the rounds at the end of last week: that Richard Desmond's is the only...

 
 
Are traditional marketers ignoring online?
Jack Wallington
 

In answer to my own question, no. It’s fairly patronising to think traditional marketers don’t get or don’t want to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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