Wednesday, 28 July 2010

Breaking news from Brand Republic - Alberto Culver, Procter and Gamble, BMW, Virgin Media, Disney, Richard Desmond, BR app chart

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Maxus and Carat to share Alberto Culver's £150m global media
Maxus and Carat to share Alberto Culver's £150m global media
by Katherine Levy
27 July 2010, 06:30PM
Alberto Culver, the beauty products giant, is set to split its estimated £150m global media duties between Maxus, which has picked up the US business and Carat, which retains the European account.
P&G to be unveiled as global 2012 sponsor
P&G to be unveiled as global 2012 sponsor
by John Reynolds
28 July 2010, 09:34AM
Procter and Gamble (P&G) is set to be announced as a global sponsor for London 2012, as previously revealed in Marketing magazine.
BMW 'zero emissions' ad banned
BMW 'zero emissions' ad banned
by Alex Brownsell
28 July 2010, 08:55AM
A BMW print ad has been banned by the Advertising Standards Authority, after the car maker claimed that its Concept ActiveE vehicle produced "0% emissions".
Virgin Media HD ad misled viewers
Virgin Media HD ad misled viewers
by Jacob Mathias
28 July 2010, 09:25AM
The Advertising Standards Authority has banned press and TV ads for Virgin Media's HD television service, for being misleading on a number of counts.
Disney buys social gaming specialist Playdom for up to $763m
Disney buys social gaming specialist Playdom for up to $763m
by Sarah Shearman
28 July 2010, 09:35AM
The Walt Disney Company has aquired social media gaming company Playdom for $563.2m, with the possibility of an extra $200m performance-based payout.
Richard Desmond turns to The Outside Organisation for Five takeover
Richard Desmond turns to The Outside Organisation for Five takeover
by Matt Cartmell
28 July 2010, 09:04AM
Media tycoon Richard Desmond is using The Outside Organisation to handle comms around his takeover of broadcaster Five.
BBC, Topshop and Lucozade enter BR app chart
BBC, Topshop and Lucozade enter BR app chart
by Staff
27 July 2010, 04:20PM
BBC News, Topshop and Lucozade Sport are all new entries in this week's BR app chart, with the free BBC app deposing Facebook from the top spot.

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Also in the news
Will Desmond be a white knight for Five?
by Maisie McCabe, 27 July 2010, 04:10PM
Channel 4 expands editorial budget by 10%
by Maisie McCabe, 27 July 2010, 03:10PM
Lords to take part in TV advertising regulation debate
by Daniel Farey-Jones, 27 July 2010, 03:15PM
Wool body appoints Euro RSCG and MPG to global accounts
by Sara Kimberley, 27 July 2010, 02:00PM
Indy axes education supplement
by John Reynolds, 27 July 2010, 11:55AM
US Copyright Office legalises iPhone 'jailbreaking'
by Sarah Shearman, 27 July 2010, 03:06PM
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