Monday 19 July 2010

Marketing Daily - Mac, Barclaycard, Nesquik, Bulmers

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Bloggers force Mac to apologise over product launch
Nicola Clark,
19 July 2010
 

Premium cosmetic brand Mac has been forced to apologise after the launch...

Mac: cosmetics giant offends bloggers
 
 
Barclaycard hires Bibby to chief marketing officer role
Alex Brownsell,
19 July 2010
 

Barclaycard has hired former InterContinental Hotels (IHG) marketer Nina Bibby to the...

Nina Bibby: Barclaycard's chief marketing officer
 
 
Nesquik runs first TV ad for 10 years
Sarah Shearman,
19 July 2010
 

Nesquik is launching a £3m marketing campaign to promote its new recipe,...

Nesquik: website backs latest initiative
 
 
Bulmers launches Awake Your Summerside tour
Sarah Shearman,
19 July 2010
 

Bulmers cider is rolling out a summer promotional tour to coincide with...

Bulmers: Sun Lovin Criminals promote cider brand
 
 
UK Facebook ads rocket 33% in a year
Arif Durrani,
19 July 2010
 

The number of ads on Facebook has rocketed by a third in...

UK Facebook ads rocket 33% in a year
 
 
Eurostar launches first TV spot in three years
Alex Brownsell,
19 July 2010
 

Eurostar has launched its first TV ad campaign in three years as...

Eurostar: unveils first TV ad campaign for three years
 
 
 
Also in the News
 
Adidas moves global ad account from 180 Amsterdam to Sid Lee
Mark Banham,
19 July 2010
 
Glaceau vitaminwater rolls out its biggest UK campaign
Joe Thomas,
19 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
RIP Piers Morgan you legend
Jeremy Lee
 

OK so he's not actually dead but given that he's spending so much time in the States, it seems that...

 
 
Desmond's Five talks are good news
Ian Darby
 

Weekend reports support the gossip doing the rounds at the end of last week: that Richard Desmond's is the only...

 
 
Are traditional marketers ignoring online?
Jack Wallington
 

In answer to my own question, no. It’s fairly patronising to think traditional marketers don’t get or don’t want to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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