Latest news | | | | | | Barclays Cycle Hire launches in London today (30 July), with the bank defending the strategy behind its £25m, five-year sponsorship of the scheme. | | | | | | | Lego is launching its first 3D ad on Monday to promote its exclusive Toy Story range. | | | | | | | The Daily Star has been delisted by around 500 independent retailers following its decision to cut retailers' margins on copies of the newspaper sold, according to estimated figures. | | | | | | | The World Cup helped boost sales of beer by 2.9% despite the woeful England team's early return home from South Africa, according to the UK's Quarterly Beer Barometer released by The British Beer and Pub Association (BBPA). | | | | | | | Devotees of Apple's sleek gadgetry will now have a new location at which to camp overnight for product launches, with its biggest store opening in London next weekend. | | | | | | | Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account, after a pitch involving three other agencies. | | | | | | | Think BR: With two years to go before the opening ceremony at London 2012, competition for a podium place at the Sponsorship Olympics is already intense. Charlie Dundas, global head of partnerships at MediaCom, reviews the action so far. | | | | Intelligence |
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