Friday, 30 July 2010

Breaking news from Brand Republic - Barclays, Lego, Daily Star, World Cup, Apple, Philadelphia, London 2012

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Barclays defends branding of London cycle hire scheme
Barclays defends branding of London cycle hire scheme
by Jennifer Whitehead
30 July 2010, 09:30AM
Barclays Cycle Hire launches in London today (30 July), with the bank defending the strategy behind its £25m, five-year sponsorship of the scheme.
Lego to run 3D cinema ad around Toy Story
Lego to run 3D cinema ad around Toy Story
by Sara Kimberley
30 July 2010, 09:18AM
Lego is launching its first 3D ad on Monday to promote its exclusive Toy Story range.
Daily Star delisted by 500 independent retailers
Daily Star delisted by 500 independent retailers
by John Reynolds
30 July 2010, 09:10AM
The Daily Star has been delisted by around 500 independent retailers following its decision to cut retailers' margins on copies of the newspaper sold, according to estimated figures.
World Cup boosts beer sales despite England early exit
World Cup boosts beer sales despite England early exit
by Mark Banham
30 July 2010, 09:00AM
The World Cup helped boost sales of beer by 2.9% despite the woeful England team's early return home from South Africa, according to the UK's Quarterly Beer Barometer released by The British Beer and Pub Association (BBPA).
Covent Garden site to be Apple's biggest store
Covent Garden site to be Apple's biggest store
by Jennifer Whitehead
30 July 2010, 09:50AM
Devotees of Apple's sleek gadgetry will now have a new location at which to camp overnight for product launches, with its biggest store opening in London next weekend.
MRM wins Philadelphia CRM account
MRM wins Philadelphia CRM account
by Sara Kimberley
30 July 2010, 09:03AM
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account, after a pitch involving three other agencies.
The Olympic Countdown: global sponsors line up to do battle
The Olympic Countdown: global sponsors line up to do battle
by Charlie Dundas
30 July 2010, 09:51AM
Think BR: With two years to go before the opening ceremony at London 2012, competition for a podium place at the Sponsorship Olympics is already intense. Charlie Dundas, global head of partnerships at MediaCom, reviews the action so far.

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Also in the news
TalkTalk to offer mobile phone service
by Sarah Shearman, 30 July 2010, 09:25AM
Yahoo UK appoints Mandate Communications for two briefs worth over £200,000
by Kate Magee, 30 July 2010, 06:00AM
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From the blogs
MDC "very pleased" with $16m half year loss
Bob Willott
Fri, 30 Jul 2010 07:49:00 GMT
Is the Internet KILLING Creativity?
Rajnish Razdan
Fri, 30 Jul 2010 07:38:00 GMT
Interpublic and Publicis enjoy much improved second quarter
Bob Willott
Thu, 29 Jul 2010 20:55:00 GMT
Creditors and former shareholders lost over £45 million in Latitude collapse
Bob Willott
Thu, 29 Jul 2010 18:50:00 GMT
Keeping Retention Rates High
Maia Honan, Board Acc Director, Positive Thinking
Thu, 29 Jul 2010 15:29:00 GMT
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