Wednesday 21 July 2010

Breaking news from Brand Republic - Reckitt Benckiser, Apple, Tesco, Jennifer Aniston, Burger King, OFT, Paddy Power

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Reckitt adds Durex and Scholl to stable for £2.54bn
Reckitt adds Durex and Scholl to stable for £2.54bn
by John Reynolds
21 July 2010, 09:35AM
Reckitt Benckiser, the maker of Nurofen and Clearasil, is to buy Durex condoms maker SSL for £2.54bn.
Apple profits up 77% following new launches
Apple profits up 77% following new launches
by Joe Thomas
21 July 2010, 09:16AM
Apple has reported record revenue of $15.7bn for its fiscal 2010 third quarter, ending 26 June, with Mac, iPhone and iPad sales helping to drive the company's profits up 77%.
Tesco in-store bakery ad falls foul of food campaign complaint
Tesco in-store bakery ad falls foul of food campaign complaint
by Joe Thomas
21 July 2010, 12:01AM
Tesco has had a print ad promoting its bread banned by the Advertising Standards Authority after a complaint from the Real Bread Campaign group.
Jennifer Aniston joins celebrity scent brigade
Jennifer Aniston joins celebrity scent brigade
by Sarah Shearman
21 July 2010, 08:55AM
Jennifer Aniston will launch her new eponymous perfume brand exclusively at Harrods today.
Burger King ad banned for overstating burger size
Burger King ad banned for overstating burger size
by Sarah Shearman
21 July 2010, 12:01AM
A TV ad for Burger King's Tendercrisp chicken burger has been banned by the ASA following two complaints that the burger sold in stores was significantly smaller than the one featured in the ad.
OFT to look at VMtv sale
OFT to look at VMtv sale
by Maisie McCabe
20 July 2010, 04:57PM
The Office of Fair Trading is to investigate if the sale of Virgin Media Television to rival broadcaster BSkyB requires further regulatory action under the Enterprise Act 2002, and has asked interested parties to comment.
ASA turns blind eye to Paddy Power ad complaints
ASA turns blind eye to Paddy Power ad complaints
by John Reynolds and Daniel Farey-Jones
21 July 2010, 12:01AM
A Paddy Power TV ad depicting a blind football player kicking a cat by mistake has escaped a ban from the advertising watchdog despite attracting more complaints than any other ad this year.
Shortlist for Media Week Awards 2010 announced
Shortlist for Media Week Awards 2010 announced
by Arif Durrani
20 July 2010, 04:30PM
Carat, Mediaedge:cia, PHD and ZenithOptimedia are vying for the title of Agency of the Year in this year's Media Week Awards.
BR Video: Nationwide right to drop England sponsorship
BR Video: Nationwide right to drop England sponsorship
by Daniel Farey-Jones
21 July 2010, 09:50AM
Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England team in the latest BR Video.

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Also in the news
Moneysupermarket.com debuts in BR app chart
by Daniel Farey-Jones, 20 July 2010, 04:00PM
App downloads predicted to increase tenfold in six years
by Sarah Shearman, 20 July 2010, 02:50PM
David & Goliath in creative overhaul
by Daniel Farey-Jones, 20 July 2010, 11:05AM
Haymarket relaunches What Car? magazine
by Katherine Levy, 20 July 2010, 03:30PM
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