Monday, 19 July 2010

Breaking news from Brand Republic - ZenithOptimedia, keep Britain tidy, vitaminwater, TV licence fee, best dressed adman

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ZenithOptimedia increases global ad spend forecast
ZenithOptimedia increases global ad spend forecast
by Mark Banham
19 July 2010, 12:01AM
ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2% to 3.5% during 2010 and stated it is not expecting a "double dip" recession but is "still cautious" about the market.
Keep Britain Tidy asks us to bend over
Keep Britain Tidy asks us to bend over
by Jacob Mathias
19 July 2010, 08:00AM
Keep Britain Tidy has joined with local authorities to launch a new, ironically titled campaign 'Bend over and think of Britain'.
Glaceau vitaminwater rolls out its biggest UK campaign
Glaceau vitaminwater rolls out its biggest UK campaign
by Joe Thomas
19 July 2010, 09:20AM
Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of the global activity for the Coca-Cola owned soft-drink.
Government considers licence fee cut for 'wasteful' BBC
Government considers licence fee cut for 'wasteful' BBC
by Mark Banham
19 July 2010, 09:41AM
The coalition government is looking at plans to slash the TV licence fee as part of its ongoing austerity drive, due to "extraordinary and outrageous" waste on behalf of the BBC, according to culture secretary Jeremy Hunt.
Esquire seeks Britain's Best Dressed Adman
Esquire seeks Britain's Best Dressed Adman
by
16 July 2010, 03:42PM
Who is the most nattily attired adman of today? Esquire has chosen its top ten best-dressed admen, but a distinguished panel of judges, including our very own Claire Beale, will decide on who walks away with the coveted top honour. Take a look at al...
Metro International hits net profit in second quarter
Metro International hits net profit in second quarter
by John Reynolds
19 July 2010, 09:30AM
Metro International, the free newspaper group, posted a €476,000 (£398,000) net profit in the second quarter of the year, bolstered by strong performances in Sweden and Hong Kong.
Bose appoints OMD in Australia and Japan
Bose appoints OMD in Australia and Japan
by Madhavi Tumkur - Campaign Asia
19 July 2010, 09:32AM
AUSTRALIA - Home entertainment company Bose has awarded its media planning and buying account to OMD in Australia and Japan.

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Also in the news
Out and About 16 July
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Sky enlists Cantona for Sky Sports campaign
by Mark Banham, 16 July 2010, 04:30PM
Spotify AR campaign offers hidden track
by John Reynolds, 16 July 2010, 04:03PM
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