Tuesday 20 July 2010

Breaking news from Brand Republic - Lean Mean Fighting Machine, easyJet, Ikea, BNP, Conrad Black, paywalls

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Lean Mean Fighting Machine could lose Coke after Dr Pepper Facebook fiasco
Lean Mean Fighting Machine could lose Coke after Dr Pepper Facebook fiasco
by Joe Thomas
20 July 2010, 09:21AM
Lean Mean Fighting Machine is in danger of losing the digital advertising accounts for Dr Pepper and Coke Zero after a Facebook status hi-jack promotion went wrong.
Stelios lines up travel brands to rival easyJet
Stelios lines up travel brands to rival easyJet
by Alex Brownsell
20 July 2010, 08:45AM
Sir Stelios Haji-Ioannou, chairman of easyGroup, plans to roll out a suite of "spoiler" travel products to take on easyJet, as his court case against the airline he founded reaches its climax.
Ikea revamps strategy in loyalty focus
Ikea revamps strategy in loyalty focus
by Joe Thomas
20 July 2010, 09:10AM
Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.
BNP silent over claims it paid Unilever up to £170,000 for Marmite stunt
BNP silent over claims it paid Unilever up to £170,000 for Marmite stunt
by Mark Banham
20 July 2010, 09:50AM
The British National Party remained tight-lipped this morning over claims that it could face financial difficulties due to an out-of-court settlement reportedly paid to FMCG giant Unilever, after the party featured a jar of Marmite in an online elect...
Former Telegraph owner Black granted bail
Former Telegraph owner Black granted bail
by John Reynolds
20 July 2010, 09:30AM
Conrad Black, the disgraced former owner of The Daily Telegraph, has been granted bail by a court in the US.
Hard Times
Hard Times
by Andrew McCormick
20 July 2010, 12:01AM
The paywall around thetimes.co.uk has driven away readers and brands.

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Also in the news
Loaded backs Stamina Shot
by Katherine Levy, 20 July 2010, 09:22AM
Bloggers force Mac to apologise over product launch
by Nicola Clark, 19 July 2010, 03:51PM
Zoopla augmented reality app details every UK home
by Staff, 19 July 2010, 02:15PM
Barclaycard hires Bibby to chief marketing officer role
by Alex Brownsell, 19 July 2010, 03:00PM
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