Wednesday 28 July 2010

Marketing Daily - P&G, BMW, PlayStation, British Gas

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
P&G agrees extended Olympic sponsorship
Jennifer Whitehead,
28 July 2010
 

Procter & Gamble has confirmed it will sponsor the next five Summer...

Procter & Gamble: confirmed extended Olympic sponsorship
 
 
BMW 'zero emissions' ad banned
Alex Brownsell,
28 July 2010
 

A BMW print ad has been banned by the Advertising Standards Authority,...

BMW ad: banned by the ASA
 
 
Sony builds PlayStation brand with new licensing programme
Jennifer Whitehead,
28 July 2010
 

PlayStation's iconic triangle, circle, X and square marks, as well as the...

Sony PlayStation: expanded licence for use of iconic logos and marks
 
 
British Gas grows customer base after ad drive
Jennifer Whitehead,
28 July 2010
 

British Gas has added 223,000 new customers in the first half of...

British Gas: cold winter helped boost customer growth
 
 
Sir Keith Mills signs Jaguar as first sailing team sponsor
Alex Brownsell,
28 July 2010
 

Luxury car band Jaguar has been unveiled as the first sponsor of...

Jaguar: sailing team sponsor
 
 
Jeremy Lee on Media: It is broke, so fix it
Jeremy Lee,
27 July 2010
 

Some reckless media buying agencies are facing oblivion, and they have only...

Jeremy Lee: It is broke, so fix it
 
 
Profile: Good nose for business
Nicola Clark,
27 July 2010
 

Margerie Barbes-Petit, brand director at Nina Ricci, hopes its latest fragrance will...

Profile: Good nose for business
 
 
 
Also in the News
 
Book flights on the go with Cathay Pacific iPad app
Jacob Mathias,
27 July 2010
 
Mad Men season 4 kicks off a wave on the web
Adverblog,
28 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
When 'Dirty' Desmond met 'Scary' Airey
Jeremy Lee
 

I wish I'd been there. I'd have loved to have seen the look on Dawn Airey's face when Richard Desmond...

 
 
Toy Story 3D: a film for real dads and advertisers?
Ivan Clark
 

I saw Toy Story 3 in 3D at the weekend. This has been on the list of cinema must-sees for...

 
 
Advertising in the most dangerous place on earth
Sabene Saigol
 

Pakistan has been called ‘the most dangerous place on earth’. While that may not be far from the truth, it’s...

 
 
 
 
 
 
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