Tuesday 13 July 2010

Marketing Daily - Virgin, Vodafone, Lady Gaga, Drinkaware, Thomson Airways

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Virgin unveils Maverick magazine launch plans
John Reynolds,
13 July 2010
 

Virgin is to extend its brand into consumer magazines with the launch...

Holly Branson: heads Maverick team
 
 
Vodafone axes 100 marketers
John Reynolds,
13 July 2010
 

Vodafone is axing 100 jobs from its 900-strong group marketing function in...

Vodafone: F1 sponsor axes jobs
 
 
Lady Gaga to roll out branded perfume
Gemma Charles,
13 July 2010
 

US pop star Lady Gaga is set to join the long line...

Lady Gaga: launches perfume
 
 
Alcohol brands step up efforts for Drinkaware
Gemma Charles,
13 July 2010
 

Alcohol brands and retailers are set to ramp up marketing in support...

Drinkaware: alcohol campaign
 
 
Thomson Airways in Dreamliner activity
Gemma Charles,
13 July 2010
 

Thomson Airways is launching a campaign to educate consumers about the new...

Thomson Airways: Dreamliner activity
 
 
Waitrose ups digital strategy
Nicola Clark,
13 July 2010
 

Waitrose is to expand its fledgling Waitrose Kitchen publication with the launch...

Delia Smith: stars in Waitrose ad
 
 
Eurostar campaign focuses on ease of connecting in Europe
Alex Brownsell,
13 July 2010
 

Eurostar is rolling out a social media campaign to convince consumers of...

Eurostar: exploring is beautiful campaign
 
 
Morrisons adopts celeb-free activity
Joe Thomas,
13 July 2010
 

Morrisons will this week roll out its new marketing strategy after ditching...

Morrisons: new marketing strategy without celebs
 
 
 
Also in the News
 
Nickelodeon UK brings out SpongeBob app
Jacob Mathias,
13 July 2010
 
Honda to premiere road trip documentary
Alex Brownsell,
13 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Do Chief Marketing Officers make any difference to company value?
HELEN EDWARDS
 

  Well they ought to â€" last time I looked, salary levels in marketing were pretty healthy. The received wisdom...

 
 
It's beginning to look like a job for Chief Inspector Barnaby
Jeremy Lee
 

The rolling news channels are in danger of making the combined might of the British constabulary look like complete arses...

 
 
The Grudge Report
Jeremy Lee
 

Drawing up a 'grudge list' seems to be rather popular at the moment and I couldn't help but notice that...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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