Digital PM - Spotify, Elle, Mandelson, Viral View

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Spotify AR campaign offers hidden track by John Reynolds 16 July 2010, 04:03PM Spotify, the online music streaming service, is running a promotion this weekend for the band Monarchy, that allows users to hear an exclusive track via an augmented reality iPhone app. Elle has a hit with Twitter feed by Katherine Levy 16 July 2010, 04:29PM Elleuk.com, digital home to fashion magazine Elle, has increased its Twitter followers from 17,000 at the beginning of the year to 100,000. Mandelson releases political papers to bloggers ahead of press by Gordon MacMillan 16 July 2010, 03:16PM Lord Mandelson released a number of papers exclusively to bloggers this morning ahead of the mainstream media, as part of the publicity campaign for his new book 'The Third Man'. Viral View: Old Spice campaign smells great by Jimmy Maymann 16 July 2010, 03:00PM What makes a good fragrance? You need a good perfumer who knows exactly which ingredients to add. Goviral's Top 10 campaigns by Goviral 16 July 2010, 03:26PM Which viral campaigns came out top last month. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Wunderman launches social media unit by Matt Williams, 16 July 2010, 08:00AM Google profits leap 24% by John Reynolds, 16 July 2010, 09:45AM Private healthcare provider launches Health365 online brand by Alex Brownsell, 16 July 2010, 11:30AM World Vision seeks to tap into success of Old Spice viral campaign by Staff, 16 July 2010, 12:02PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Are traditional marketers ignoring online? Jack Wallington Thu, 15 Jul 2010 08:49:00 -0700 Asia Digital hoping for a half-year profit Bob Willott Thu, 15 Jul 2010 00:08:00 -0700 Naked's purchaser owes banks and vendors over Aus$438m Bob Willott Wed, 14 Jul 2010 14:50:00 -0700 How to Overcome Bloggers Block Mel Carson Wed, 14 Jul 2010 02:16:00 -0700 Search marketers hooked on traffic but demand attribution metrics Tim Elkington Wed, 14 Jul 2010 02:16:00 -0700 Latest jobs DIGITAL DESIGNER, Eye-D Creative Limited Recruiter Eye-D Creative Limited Salary £25-40K Location Central London Mid-Weight Designer, ECOM Recruitment Recruiter ECOM Recruitment Location Central London Senior Project Manager, The Blueprint Recruiter The Blueprint Salary £50000-£55000 Location Central London Middleweight planner, Purple Consultancy Recruiter Purple Consultancy Salary £30000-£50000 Location Central London Group Account Director, Dynamic New Alliances Recruiter Dynamic New Alliances Salary Up to £60K Location Central London Headhunter, Daniel Marks London Recruiter Daniel Marks London Salary Uncapped earning Location West London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders