Tuesday, 20 July 2010

Campaign Daily Fix - Kronenbourg, Ikea, CAP, Virgin Media, Dr Pepper

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Campaign Daily Fix
 
20 July 2010  
Latest News
Kronenbourg 1664 appoints BBH
BBH wins Kronenbourg ad brief
Joe Thomas, 20 July 2010

Kronenbourg 1664 has appointed Bartle Bogle Hegarty to its UK ad account, having worked with M&C Saatchi since 2001.

 
Ikea appoints Lida to lead loyalty programme
Ikea appoints Lida to lead loyalty programme
Joe Thomas, 20 July 2010

Ikea has appointed Lida to take control of its Ikea Family loyalty programme in the UK and Ireland following a pitch handled by the AAR.

 
Andrew Brown: standing down next March
CAP and BCAP seek joint chairman as Brown retires
Mark Banham, 20 July 2010

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are on the hunt for a new chairman, following the announcement that current chairman Andrew Brown...

 
Virgin Media: supports Sky Sports
Virgin Media launches campaign to promote Sky Sports HD
Maisie McCabe, 20 July 2010

Virgin Media has joined in the advertising battle between rivals BSkyB and BT Vision with its own campaign to support the addition of Sky Sport HD 1 and Sky Sports...

 
Dr Pepper: what's the worst that can happen? campaign
Lean Mean Fighting Machine could lose Coke after Dr Pepper Facebook fiasco
Joe Thomas, 20 July 2010

Lean Mean Fighting Machine is in danger of losing the digital advertising accounts for Dr Pepper and Coke Zero after a Facebook status hi-jack promotion went wrong.

 
John Davis: joins David & Goliath as executive creative director for Europe
David & Goliath in creative overhaul
Daniel Farey-Jones, 20 July 2010

US agency David & Goliath has appointed John Davis as executive creative director of its European operations and brought in new creative directors for its London office.

 
 
Also in the News
Unilever action lands BNP with up to £170,000 settlement bill
Mark Banham, 20 July 2010
Ford rethinks ad plans to emphasise 'quality'
Alex Brownsell, 20 July 2010
Former Telegraph owner Black granted bail
John Reynolds, 20 July 2010
 
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Latest Work
Honda 'live every litre' by Grey London
Honda 'live every litre' by Grey London
14 July 2010

Honda is launching an online trailer to promote a crowd-sourced documentary film, devised by Grey London, to promote the new Honda CR-Z.

 
Maynards 'Maynard says chew' by Fallon
Maynards 'Maynard says chew' by Fallon
14 July 2010

Maynards is launching a new £2 million multi-platform campaign by Fallon to promote Maynards Wine Gums.

 
The Times 'The Third Man' by CHI
The Times 'The Third Man' by CHI
15 July 2010

Peter Mandelson plays up to his Prince of Darkness sobriquet in a new TV ad by CHI for The Times to promote the newspaper's serialisation of Mandelson's political memoir 'The...

 
More Work
 
Blogs
Latest Blog Entries
Desmond's Five talks are good news
Ian Darby

Weekend reports support the gossip doing the rounds at the end of last week: that Richard Desmond's is the only...

Nuss Said
Steve Henry

    If you thought I was dyspeptic, try this guy. Wow. IĆ¢€™ve just read an article by Bruce Nussbaum,...

Hilarious² - A review of the new E from Matt Beaumont
Lolly and Nat

We mentioned the other day (in a totally slow-off-the-mark kind of way) that Matt Beaumont has written a sequel to...

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