Monday, 12 July 2010

Campaign Daily Fix - IPA Bellwether, Confused.com, Specsavers, Publicis, Facebook

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Campaign Daily Fix
 
12 July 2010  
Latest News
Rory Sutherland: a less optimistic picture than previously thought
IPA Bellwether Report paints a gloomy picture
Ian Darby, 12 July 2010

The latest IPA/BDO Bellwether Report makes for gloomy reading with the trade body predicting that marketing spends will increase at a slower rate than expected during 2010.

 
Confused.com ad: price comparison site parts with former agency BMB
Confused.com splits with BMB
Anne Cassidy, 09 July 2010

Confused.com has parted ways with advertising agency Beattie McGuiness Bungay.

 
Specsavers: Das Boot viral campaign
Specsavers launches Das Boot viral campaign
Mark Banham, 12 July 2010

High street optician Specsavers has launched a viral campaign creating a pastiche of classic German war film 'Das Boot' in the latest creative work under the "Should've gone to Specsavers"...

 
Maurice Levy: chairman and chief executive of Publicis Groupe
Publicis Groupe in Chinese acquisition to service Nestlé
Daniel Farey-Jones, 12 July 2010

BEIJING - Publicis Groupe has strengthened its hold on its Nestlé account in China by acquiring the Chinese full-service advertising agency, G4.

 
CEOP enhances its presence on Facebook
Facebook bows to panic button pressure
Joe Thomas, 12 July 2010

Facebook has today (12 July) made a ClickCeop app available that allows users to install a panic button on their homepages to report instances of suspected grooming or inappropriate sexual...

 
 
Also in the News
Five withdraws from Project Canvas
Daniel Farey-Jones, 09 July 2010
Domino's Pizza credits social media for sales growth
John Reynolds, 12 July 2010
GMTV to rebrand as Daybreak with Chiles and Bleakley
Mark Banham, 09 July 2010
 
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Latest Work
Mazda 'thrills' by JWT London
Mazda 'thrills' by JWT London
09 July 2010

Mazda is launching a digital campaign around its MX-5 model by JWT London.

 
Cancer Research UK 'giving news' by AMV BBDO
Cancer Research UK 'giving news' by AMV BBDO
07 July 2010

Cancer Research is launching a new campaign, by AMV BBDO, which features real doctors alongside cancer patients and survivors speaking directly to camera about the disease.

 
Virgin Media '10 things project' by Start
Virgin Media '10 things project' by Start
07 July 2010

Virgin Media has unveiled a new digital campaign created by branding and digital agency Start, called the '10 things project', which celebrates 10 years of broadband.

 
More Work
 
Blogs
Latest Blog Entries
The best looking man in the party
Steve Henry

I don't usually like parties at the best of times and this week wasn't the best of times. I'd spent...

Channel 4's mixed sales messages
Ian Darby

There were some welcome words in Channel 4 chief executive David Abraham̢۪s ISBA speech yesterday. Who could fail but to applaud...

Hilarious² - A review of the new E from Matt Beaumont
Lolly and Nat

We mentioned the other day (in a totally slow-off-the-mark kind of way) that Matt Beaumont has written a sequel to...

CHI reports another healthy profit
Bob Willott

CHI & Partners continued to generate a healthy profit in its second full year with WPP Group as a 49.9%...

More Blogs
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