Wednesday, 7 July 2010

Marketing Daily - Change4Life, Amazon, Aviva, Costa Coffee

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Government reveals Change4Life cutbacks
Gemma Charles,
07 July 2010
 

The government has for the first time laid out its plans to...

Change4Life: government reveals cutbacks
 
 
Amazon takes on supermarkets with online grocery offering
Joe Thomas,
07 July 2010
 

Amazon has unveiled an online grocery offering in the UK, which challenges...

Amazon takes on supermarkets with online grocery offering
 
 
Aviva replaces Guinness as £20m Premiership Rugby sponsor
Joe Thomas,
07 July 2010
 

Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having...

Rugby sponsorship: Aviva’s UK chief executive Mark Hodges
 
 
Costa Coffee confirms launch of Metropolitan outlets
John Reynolds,
07 July 2010
 

Costa Coffee will open the first of its planned Metropolitan stores in...

Costa Coffee: artist's impression of a Metropolitan store
 
 
Capri Sun ties up with Habbo Hotel
Joe Thomas,
07 July 2010
 

Coca-Cola has tied up with social networking site Habbo Hotel across 70...

Habbo: agrees promotional deal with Coca-Cola
 
 
Brand Health Check: BP
Alex Brownsell,
07 July 2010
 

The energy company's reputation has been sullied by the Gulf of Mexico...

 
 
How to influence the influencers
Nicola Clark,
07 July 2010
 

All consumers influence each other, so it is useful to know which...

How to influence the influencers
 
 
Burger King packaging draws inspiration from Warhol
John Reynolds,
07 July 2010
 

Burger King is overhauling its packaging and introducing a design inspired by...

Burger King: looks to Andy Warhol for inspiration
 
 
M&S sales up 4.8% in first quarter
Joe Thomas,
07 July 2010
 

Marks & Spencer has reported its third consecutive rise in quarterly sales...

M&S: spring 2010 campaign
 
 
 
Also in the News
 
First World Cup semi brings 8.6 million to ITV1
Daniel Farey-Jones,
07 July 2010
 
Barclaycard rides out second week at top of BR app chart
Staff,
06 July 2010
 
Digital Radio Comes of Age
07 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why Chevrolet, Toyota etc should not turn to customers
CHRIS BARRACLOUGH
 

Chevrolet, Toyota, the political parties, online retailers, banks and more are turning to their customers for their advertising content. Sometimes...

 
 
Why is David Abraham keeping so distant from the UKTV deal?
Jeremy Lee
 

All of the reports published yesterday about how Channel 4 had been awarded the ad sales contract for the UKTV...

 
 
The World Cup is giving me a headache
Nicola Clark
 

So my primary, secondary and last chance winners for the World Cup; England, Brazil and Argentina â€" are all out....

 
 
BBC 6 Music is saved - a distinctive voice lives on
Gordon Macmillan
 

What great news as the BBC the BBC Trust has rejected the corporation's plans to axe digital radio station 6...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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