Wednesday, 7 July 2010

Campaign Daily Fix - Channel 4, Five, YouTube, Arla Hornby, Hiscox....

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Campaign Daily Fix
 
07 July 2010  
Latest News
C4's Abraham: Keen to get into bed with advertisers
'Merger with Five is not on the agenda', says C4 chief executive Abraham
Arif Durrani, 07 July 2010

EXCLUSIVE: There will be no merger between Channel 4 and Five in the foreseeable future, according to C4 chief executive David Abraham.

 
Global event: LG is sponsoring Life in a Day to be featured on YouTube
YouTube launches global social film-making initiative
Ian Darby, 07 July 2010

Google's YouTube is launching a global social film-making project called 'Life in a Day', sponsored by the electronics company LG.

 
Anchor Butter: made by cows campaign
Arla shortlists three agencies for pan-European media business
Mark Banham, 06 July 2010

Arla Foods has shortlisted incumbent Carat, MediaCom and Mediaedge:cia to compete for its pan-European media account.

 
Johnny Hornby: named in this year's Hospital 100 rankings (Colin Stout)
Johnny Hornby, Mark Waites and James Murphy star in Hospital 100
Mark Banham, 07 July 2010

CHI's Johnny Hornby, Adam & Eve's James Murphy and Mother's Mark Waites are among the leading creative lights identified in this year's Hospital 100.

 
Hiscox: 2007 ad campaign
Hiscox hires Flourish to digital account
Alex Brownsell, 07 July 2010

Insurance brand Hiscox has appointed direct and digital marketing agency Flourish to handle its digital creative account, which was previously handled by VCCP.

 
 
Also in the News
Slogan competition picks crop from the past year
Jacob Mathias, 07 July 2010
Mediaedge:cia promotes Tiley to global head of trading
Mark Banham, 06 July 2010
Churchill meets up with botanist Bellamy in latest TV ad
Alex Brownsell, 06 July 2010
 
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Latest Work
Peugeot 'take your seats' by Euro BSG
Peugeot 'take your seats' by Euro RSCG
05 July 2010

Peugeot has launched a pan European TV ad, in conjunction with the upcoming release of Toy Story 3, to promote the new family-sized Peugeot 5008.

 
Universal Studios 'King Kong' by David & Goliath
Universal Studios 'King Kong' by David & Goliath
05 July 2010

Universal Studios Hollywood is promoting their newest attraction, King Kong 360 in 3-D, with a cinema spot capturing dramatic audience reactions of the experience.

 
Public view - How effective was WDCS's hard-hitting ad?
Public view - How effective was WDCS's hard-hitting spot?
05 July 2010

The Whale and Dolphin Conservation Society managed to grab the attention of viewers with its ad, describing it as "shocking" and "gruesome."

 
More Work
 
Blogs
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Hilarious² - A review of the new E from Matt Beaumont
Lolly and Nat

We mentioned the other day (in a totally slow-off-the-mark kind of way) that Matt Beaumont has written a sequel to...

The bad and the ugly
Steve Henry

These are the dog days. Burnt-out days in burnt-out towns. As the sun sets on the main street, a gnarled...

Things Cannes only get better
Lolly and Nat

First off, we promise that will definitely be the final lame Cannes-pun. At least for another year. Unlike the rest...

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