Monday, 12 July 2010

Media PM - Bauer, Egmont, ITV, World Cup ratings

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Media PM Bulletin
 
 
 
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Bauer says modern male readership is '4D'
Bauer says modern male readership is '4D'
Katherine Levy, 12 July 2010

Bauer Media has recognised a new male demographic for its men's magazines...

  
Toy Story magazine: published by Egmont
Toy Story magazine set to accompany new film
Katherine Levy, 12 July 2010

Children's publisher Egmont is launching a Toy Story magazine on 21 July...

  
BBC One World Cup: show beats ITV slot
World Cup ratings: BBC trounces ITV in World Cup Final
Daniel Farey-Jones, 12 July 2010

Almost 17 million viewers watched the World Cup final last night, but...

  
ITV1 team: coverage of third-place play-off attracted 5.5 million viewers
World Cup third place play-off earns ITV1 5.5m
Katherine Levy, 12 July 2010

ITV1's coverage of Germany's 3-2 victory over Uruguay on Saturday pulled in...

  
*   Also in the News
*
Five withdraws from Project Canvas
Daniel Farey-Jones, 09 July 2010
IPA Bellwether Report paints a gloomy picture
Ian Darby, 12 July 2010
Microsoft nets deal for Thomson Local to sell Bing ads
Mark Banham, 12 July 2010
Facebook bows to panic button pressure
Joe Thomas, 12 July 2010
Publicis Groupe in Chinese acquisition to service Nestlé
Daniel Farey-Jones, 12 July 2010
Paper Round (12 July) - Which brands are advertising in the national press?
Sarah Johnson, 12 July 2010
 

Media Bitch's Diary 2 July

Media Bitch's Diary

Cocktails, karaoke, singing bouncers and topless men made sure the Mirror's WAGS party went with a bang

Read more

 

Will Murdoch's biggest gamble pay off?

Murdoch launches online paywalls

Can News International win the fight to end the culture of digital free?

Read more

 
 
Blogs & Forums
Latest Blog Entries
ITV takes one hell of a beating
Ian Darby

Adrian Chiles, Gareth Southgate, Kevin Keegan, Edgar Davids, Adam Crozier, Gary Digby... your boys took one hell of a beating....

Martin Sorrell scores own goal with bad football metaphors
Arif Durrani

  The World Cup is over; Spain and their total football were the worthy winners, hurrah! Now can we all...

Roger Alton as editor of The Times?
Gordon Macmillan

Stephen Glover speculates in the Independent today that Roger Alton could be stepping into the shoes of Times editor James...

The best looking man in the party
Steve Henry

I don't usually like parties at the best of times and this week wasn't the best of times. I'd spent...

Channel 4's mixed sales messages
Ian Darby

There were some welcome words in Channel 4 chief executive David Abraham’s ISBA speech yesterday. Who could fail but to applaud...

Tobacco and the Baby
Ben Hughes

Nothing sells a product like a baby. For centuries advertisers have used tiny tots to grab our attention, knowing evolution...

BBC gives two-fingered salute to Trust
Ivan Clark

Who is the BBC accountable to? Certainly not the general public as the license fee is compulsory. Of course the...

 
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