Tuesday, 6 July 2010

Breaking news from Brand Republic - McDonald's, Chevrolet, Natmag, Comedy Central, BR Video, Morrisons

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McDonald's ad celebrates British weather and farms
McDonald's ad celebrates British weather and farms
by John Reynolds
05 July 2010, 08:50AM
McDonald's is tonight launching a TV ad that will focus on the country's unpredictable weather and its farming.
Chevrolet set for TV return with crowd-sourced ad
Chevrolet set for TV return with crowd-sourced ad
by Gemma Charles
06 July 2010, 08:44AM
Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its full range of cars and trucks.
Natmag is second media partner of climate change campaign 10:10
Natmag is second media partner of climate change campaign 10:10
by Katherine Levy
06 July 2010, 09:00AM
The National Magazine Company has signed as a media partner for 10:10, the project which aims to achieve a 10% cut in the UK's carbon emissions in 2010.
Comedy Central appoints director of marketing
Comedy Central appoints director of marketing
by Joe Thomas
06 July 2010, 08:30AM
Comedy Central UK has appointed ex-Kiss FM managing director, Bill Griffin, as its most senior marketer.
The jury's out on advertising and social networking
The jury's out on advertising and social networking
by Arif Durrani
06 July 2010, 09:37AM
When WPP's Sir Martin Sorrell and Unilever's Keith Weed locked horns about whether advertising was a comfortable fit on social networking sites last month, they appear to have been reflecting the conflicting views of users, according to Brand Republi...
Morrisons drops celebrities for new campaign
Morrisons drops celebrities for new campaign
by Joe Thomas
06 July 2010, 08:20AM
Morrisons has dropped celebrities from its forthcoming ad push, signalling a change in strategy for the retailer.
Tropicana mixes fruits for latest ad campaign
Tropicana mixes fruits for latest ad campaign
by Alex Brownsell
06 July 2010, 09:21AM
PepsiCo-owned juice brand Tropicana is rolling out a print ad campaign by DDB UK to promote its latest range of unusual fruit combinations.

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Also in the news
BT Vision to introduce ads in first half of 2011
by Maisie McCabe, 01 July 2010, 05:45PM
Vogue's Alexandra Shulman awarded honorary arts degree
by Katherine Levy, 02 July 2010, 01:50PM
iPad and iPhone 4 launches boost Apple's online store presence
by Staff, 02 July 2010, 10:56AM
Everything Everywhere reveals newly formed comms team following merger
by Gemma O'Reilly, 02 July 2010, 08:00AM
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