Thursday, 1 July 2010

Campaign Daily Fix - Dare, Comparethemarket, Barclays, Nestle, ING, Butlins

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Campaign Daily Fix
 
01 July 2010  
Latest News
Angus... Cossette UK chief
Dare and MCBD to merge
Larissa Vince, 01 July 2010

Cossette is plotting a merger between Dare and MCBD, and is considering renaming the combined agency as Dare.

 
Comparethemarket... media review
Comparethemarket calls media and digital pitch
Ian Darby, 01 July 2010

Comparethemarket.com, the brand made famous by its Russian meerkat spokesman, is reviewing its £14 million UK media account and its digital creative business.

 
Barclays... DM pitch
Agencies line up for Barclays DM review
Matt Williams, 01 July 2010

Barclays is holding a review of its consumer-facing direct marketing arrangements.

 
Milkybar... new agency
Nestlé picks Santo for Milkybar task
Anne Cassidy, 01 July 2010

Nestlé has appointed the WPP-owned Santo to a UK advertising brief for Milkybar after a pitch against sister WPP agencies.

 
ING... retained PHD
ING Direct retains PHD for media brief
Ian Darby, 01 July 2010

ING Direct, the online savings bank, has retained PHD as its UK media planning and buying agency.

 
Butlins…wants to improve creative work
Agencies line up for £5m Butlins ad account
Anne Cassidy, 01 July 2010

Butlins has called a review of its £5 million ad account, currently held by Libertine.

 
 
Also in the News
Whitbread reviews digital advertising accounts
Anne Cassidy, 01 July 2010
AHDB unveils ad and media roster
Matt Williams, 01 July 2010
Rapier appoints O&M's John Shaw to planning chief role
Matt Williams, 01 July 2010
 
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Latest Work
VisitSweden 'Skåne Troll Spotters Club' by glue Isobar
VisitSweden 'Skåne Troll Spotters Club' by glue Isobar
01 July 2010

VisitSweden has launched a digital and social media campaign to encourage young professional Londoners to take a short break in Skåne, Southern Sweden this summer.

 
Levi's 'Go Forth' by W+K Portland
Levi's 'ready to work' by Wieden & Kennedy Portland
29 June 2010

Levi's has launched a new integrated campaign created by Wieden & Kennedy Portland.

 
Tesco 'quality' by Red Brick Road
Tesco 'quality' by Red Brick Road
29 June 2010

Tesco is launching a national press campaign supported by outdoor and online activity to push the brand's emphasis on quality.

 
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I asked a friend what she thought of the tone of my blog, because I thought it might be too...

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My time at Cannes 2010 is coming to an end, but before I pack up, just thought I’d share some simple lessons...

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