Friday, 2 July 2010

Global Bulletin from Brand Republic - The Local, Apple, Bavaria, Madonna

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Latest news
The New York Times axes hyperlocal project 'The Local'
The New York Times axes hyperlocal project 'The Local'
by Staff
01 July 2010, 10:59AM
NEW YORK - Big US media firms are struggling to make hyperlocal websites work as the New York Times becomes the latest to pull the plug on its hyperlocal project The Local.
Apple launches iAds ad platform
Apple launches iAds ad platform
by Mark Banham
01 July 2010, 09:15AM
Apple is to launch its iAds mobile advertising platform later today (1 July), as it seeks to attract advertisers to its range of products including the iPhone and iPad.
Bavaria scores big, thanks to massive media coverage
Bavaria scores big, thanks to massive media coverage
by Staff, bizcommunity.com
29 June 2010, 01:47PM
Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which ...
Madonna to launch Material Girl fashion range
Madonna to launch Material Girl fashion range
by Jacob Mathias
30 June 2010, 11:50AM
New York - US popstar Madonna is set to launch a new line of fashion products called Material Girl exclusive to Macy's New York.
Former government adviser to head Publicis shared-service unit
Former government adviser to head Publicis shared-service unit
by John Reynolds
29 June 2010, 10:20AM
Publicis has appointed former French government adviser Daniéle Bessis to the role of group chief executive officer of its shared-services operations.
Google bolsters online travel offer with $700m acquisition
Google bolsters online travel offer with $700m acquisition
by Mark Banham
02 July 2010, 09:25AM
Google has agreed terms to buy online travel search company ITA Software in an estimated $700m (£461m) deal, which will allow the internet giant to move in to the lucrative airline reservations sector.
Also in the news
Interpublic acquires DLKW in £27m deal
by Mark Banham, 28 June 2010, 09:17AM
Lauded JWT worldwide creative director Allen Thomas dies
by Anne Cassidy, 25 June 2010, 03:58PM
Friendster's Ian Stewart resurfaces at Converse
by Kate Nicholson, 29 June 2010, 11:10AM
IAB Europe urges Greece to stop planned internet tax
by Joe Thomas, 29 June 2010, 12:05PM
Photon announces $90m write down in market update
by Darren Davidson, Ad News, 28 June 2010, 01:27PM
Clients do not see growth potential in Western Europe, admits Sorrell
by Mark Banham, 02 July 2010, 08:00AM
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