Tuesday, 6 July 2010

Campaign Daily Fix - Tropicana, Morrisons, Chevrolet, ids, Towry

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Campaign Daily Fix
 
06 July 2010  
Latest News
Tropicana: creates hybrid fruits in latest campaign
Tropicana mixes fruits for latest ad campaign
Alex Brownsell, 06 July 2010

PepsiCo-owned juice brand Tropicana is rolling out a print ad campaign by DDB UK to promote its latest range of unusual fruit combinations.

 
Morrisons: rests Richard Hammond
Morrisons drops celebrities for new campaign
Joe Thomas, 06 July 2010

Morrisons has dropped celebrities from its forthcoming ad push, signalling a change in strategy for the retailer.

 
Chevrolet Volt: expected to feature in crowd-sourced ad
Chevrolet set for TV return with crowd-sourced ad
Gemma Charles, 06 July 2010

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its full range of cars and trucks.

 
IDS to close with loss of more than 100 jobs, including MD Wildman
Ids set to close with loss of more than 100 jobs
Maisie McCabe, 05 July 2010

EXCLUSIVE: Ids, Virgin Media's ad sales house, is set to close after 14 years of business following the loss of the UKTV account to Channel 4 today.

 
Towry: appoints The Gate
Towry appoints The Gate for debut ad campaign
John Reynolds, 06 July 2010

Towry, the independent wealth adviser, has appointed The Gate to oversee it first sustained above-the-line marketing campaign as it looks to differentiate itself in a crowded market place.

 
 
Also in the News
Heston Blumenthal and Waitrose to launch co-branded range
Joe Thomas, 06 July 2010
Comedy Central appoints director of marketing
Joe Thomas, 06 July 2010
Insurance giant Lloyd's launches new website
Alex Brownsell, 06 July 2010
 
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Latest Work
Peugeot 'take your seats' by Euro BSG
Peugeot 'take your seats' by Euro RSCG
05 July 2010

Peugeot has launched a pan European TV ad, in conjunction with the upcoming release of Toy Story 3, to promote the new family-sized Peugeot 5008.

 
Universal Studios 'King Kong' by David & Goliath
Universal Studios 'King Kong' by David & Goliath
05 July 2010

Universal Studios Hollywood is promoting their newest attraction, King Kong 360 in 3-D, with a cinema spot capturing dramatic audience reactions of the experience.

 
Public view - How effective was WDCS's hard-hitting ad?
Public view - How effective was WDCS's hard-hitting spot?
05 July 2010

The Whale and Dolphin Conservation Society managed to grab the attention of viewers with its ad, describing it as "shocking" and "gruesome."

 
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