Tuesday, 6 July 2010

Marketing Daily - Chevrolet, Morrisons, COI, Nectar, Saab

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Breaking news from Marketing
 
Breaking news from Marketing July 2010
 
Latest News
 
Chevrolet set for TV return with crowd-sourced ad
Gemma Charles,
06 July 2010
 

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed...

Chevrolet Volt: expected to feature in crowd-sourced ad
 
 
Morrisons drops celebrities for new campaign
Joe Thomas,
06 July 2010
 

Morrisons has dropped celebrities from its forthcoming ad push, signalling a change...

Morrisons: rests Richard Hammond
 
 
Public supports anti-obesity campaign
06 July 2010
 

Consumers have expressed support for the continuation of ad campaigns aimed at...

Anti-binge drinking ads have public support
 
 
Nectar to use location technology for targeted offers
Joe Thomas,
06 July 2010
 

Nectar, the loyalty card scheme, is planning to use geo-targeted mobile technology...

Nectar: using location-based technology
 
 
Saab launches global push to restore image
Andrew McCormick,
06 July 2010
 

Saab is investing in its first marketing campaign since being rescued in...

Saab: using the elk, the emblem of Sweden, in its ads
 
 
Comedy Central appoints director of marketing
Joe Thomas,
06 July 2010
 

Comedy Central UK has appointed ex-Kiss FM managing director, Bill Griffin, as...

Bill Griffin: new arrival at Comedy Central
 
 
Tesco uses farmers to front dairy drive
Joe Thomas,
06 July 2010
 

Tesco is embarking on a marketing effort aimed at associating the supermarket...

Tesco: sustainable marketing push
 
 
Chocolatier aims to become 'choice of celebrities'
Gemma Charles,
06 July 2010
 

Cacao Sampaka, the boutique chocolate retailer, is planning to open its first...

Cacao Sampaka: coming to the UK
 
 
 
Also in the News
 
Coca-Cola to screen goal celebrations on Piccadilly sign
Joe Thomas,
06 July 2010
 
Insurance giant Lloyd's launches new website
Alex Brownsell,
06 July 2010
 
Heston Blumenthal and Waitrose to launch co-branded range
Joe Thomas,
06 July 2010
 
BR Video: The jury's out on advertising and social networking
Arif Durrani,
06 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why is David Abraham keeping so distant from the UKTV deal?
Jeremy Lee
 

All of the reports published yesterday about how Channel 4 had been awarded the ad sales contract for the UKTV...

 
 
The World Cup is giving me a headache
Nicola Clark
 

So my primary, secondary and last chance winners for the World Cup; England, Brazil and Argentina â€" are all out....

 
 
BBC 6 Music is saved - a distinctive voice lives on
Gordon Macmillan
 

What great news as the BBC the BBC Trust has rejected the corporation's plans to axe digital radio station 6...

 
 
New marketing avenues generate big increase in online revenue
Rocket
 

  With VAT set to rise to 20% in 2011, the retail sector will welcome the news that online sales...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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