Latest news | | | | | | Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque. | | | | | | | ITV has revealed its TV advertising revenues rose 16% in the third quarter and expects them to rise 10% in the current quarter. | | | | | | | Facebook, the social networking site, has launched Messages, "a social inbox and seamless messaging" service tonight that integrates chat, texts and email into a single, continuous thread. | | | | | | | Google is preparing to roll out an ad format that will allow UK brands to include videos in their AdWords sponsored search listings. | | | | | | | Unilever's top global marketer, Keith Weed, has criticised the flagship sustainability campaign of its rival, Procter & Gamble (P&G), which encourages consumers to do their washing at 30ÂșC. | | | | | | | Domestos, the Unilever bleach brand, has launched a quirky app that enables consumers to track the progress of their toilet flushes, in support of the World Toilet Organisation. | | | | | | | Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch. | | | | | | | Tesco has come under fire from environmental campaigners for launching a 'buy one, get two free' initiative. | | | | | | | Warburtons is to run an ad campaign to reinvigorate interest in its snack lines after a major fire halted production of them earlier this year. | | | | Adland |
| The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.
View the map | | | | Intelligence | | | | | | While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals. | | | | | | | Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers. | | | | Think BR
|
| The web should be leading the way brands structure their marketing teams, not the other way round
Read the article | |
| | | Latest jobs | | | | Digital Executive | Recruiter The O2 | Salary £28,000 - £30,000 per annum | Location London | | | | | |
No comments:
Post a Comment