Tuesday, 16 November 2010

Breaking news from Brand Republic - Ford, ITV, Facebook, Google, Unilever, Domestos, Diageo, Tesco, Warburtons

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Latest news
Ford draws up branded entertainment strategy
Ford draws up branded entertainment strategy
by Alex Brownsell
16 November 2010, 08:00AM
Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.
ITV notches up 16% rise in third quarter TV ad revenues
ITV notches up 16% rise in third quarter TV ad revenues
by Daniel Farey-Jones
16 November 2010, 08:15AM
ITV has revealed its TV advertising revenues rose 16% in the third quarter and expects them to rise 10% in the current quarter.
Facebook launches 'a social inbox' called Messages
Facebook launches 'a social inbox' called Messages
by Arif Durrani
15 November 2010, 09:51PM
Facebook, the social networking site, has launched Messages, "a social inbox and seamless messaging" service tonight that integrates chat, texts and email into a single, continuous thread.
Google adds video to sponsored search
Google adds video to sponsored search
by Sarah Shearman
16 November 2010, 08:00AM
Google is preparing to roll out an ad format that will allow UK brands to include videos in their AdWords sponsored search listings.
Unilever chief questions P&G's 'Turn to 30' campaign
Unilever chief questions P&G's 'Turn to 30' campaign
by Gemma Charles
16 November 2010, 08:00AM
Unilever's top global marketer, Keith Weed, has criticised the flagship sustainability campaign of its rival, Procter & Gamble (P&G), which encourages consumers to do their washing at 30ÂșC.
Domestos unveils app to track toilet flushes
Domestos unveils app to track toilet flushes
by Sarah Shearman
16 November 2010, 08:00AM
Domestos, the Unilever bleach brand, has launched a quirky app that enables consumers to track the progress of their toilet flushes, in support of the World Toilet Organisation.
Diageo GB consolidates DM roster into TMW and RPM
Diageo GB consolidates DM roster into TMW and RPM
by Sara Kimberley
16 November 2010, 09:05AM
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.
Tesco slammed for 'get two free' activity
Tesco slammed for 'get two free' activity
by Nicola Clark
16 November 2010, 08:00AM
Tesco has come under fire from environmental campaigners for launching a 'buy one, get two free' initiative.
Warburtons aims to revive snack products
Warburtons aims to revive snack products
by John Reynolds
16 November 2010, 08:00AM
Warburtons is to run an ad campaign to reinvigorate interest in its snack lines after a major fire halted production of them earlier this year.
Adland

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Intelligence
The influence of celebrities on consumer decision making
The influence of celebrities on consumer decision making
by James Powell
15 November 2010, 08:00AM
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Think BR

The web should be leading the way brands structure their marketing teams, not the other way round

Read the article



Also in the news
Halifax splits with DLKW Lowe and calls £25m pitch
by Matt Williams, 15 November 2010, 02:50PM
Sainsbury's to sponsor Christmas programming on UKTV
by Maisie McCabe, 15 November 2010, 03:55PM
Engine restructure sees Klein become sole CEO
by Sara Kimberley, 15 November 2010, 02:13PM
Three customers get to bypass News International paywall
by Arif Durrani, 15 November 2010, 01:28PM
Search begins for greatest sports marketing innovation
by John Reynolds, 15 November 2010, 02:13PM
Print is most efficient media for FMCG advertisers
by Maisie McCabe, 15 November 2010, 03:45PM
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