Thursday 18 November 2010

DM Bulletin from Brand Republic - CMW, Facebook Messages, DoH, Diageo GB, Yahoo!, Creative Strategy

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CMW lands global brief for Aviva's investment division
CMW lands global brief for Aviva's investment division
by Matt Williams
18 November 2010, 12:05PM
Aviva has appointed CMW to handle the global integrated advertising for its investment arm.
Is Facebook Messages the future of email?
Is Facebook Messages the future of email?
by Arif Durrani and Sarah Shearman
17 November 2010, 09:29AM
As Facebook founder Mark Zuckerberg blasts traditional email as "too formal", Media Week reports on whether the site's new 'social inbox' will replace Gmail and Hotmail as consumers' messaging platform of choice
DoH calls pitch for new NHS helpline
DoH calls pitch for new NHS helpline
by Matt Williams
18 November 2010, 08:00AM
The Department of Health has kicked off the search for an agency to handle an advertising campaign promoting NHS 111, a new phone number for non-emergency healthcare services.
Diageo GB consolidates DM roster into TMW and RPM
Diageo GB consolidates DM roster into TMW and RPM
by Sara Kimberley
16 November 2010, 09:05AM
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.
Yahoo! to introduce location based deals
Yahoo! to introduce location based deals
by Sarah Shearman
17 November 2010, 11:13AM
Yahoo! is the latest internet giant to home in on location-based services, with the launch of a local offers initiative.
CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
by Simon Kershaw
18 November 2010, 03:55PM
Is there a client out there who isn't excited by the potential of social media? Judging from industry forums, conferences and articles, Facebook, YouTube, Twitter, et alia, are the bandwagon de nos jours.
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