Thursday, 25 November 2010

Marketing Daily - McDonald's, Vauxhall, Horlicks, SeeSaw, and Thomas Cook

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
McDonald's in fresh push to combat 'McJob' perceptions
Sarah Shearman,
25 November 2010
 

McDonald's has launched a print and digital campaign to celebrate its employees,...

McDonald's: employee campaign
 
 
Vauxhall on course to seal England sponsorship by end of year
John Reynolds,
25 November 2010
 

Vauxhall is set to be confirmed as the new England football team...

Nationwide: Vauxhall is set to take over England Football sponsorship
 
 
SeeSaw introduces subscriptions for ad-free viewing
Sarah Shearman,
25 November 2010
 

SeeSaw, the video-on-demand service, has launched a "Nonstop" feature that allows viewers...

Matt Rennie: commercial director at SeeSaw
 
 
Horlicks kicks off £3m winter campaign
Loulla-Mae Eleftheriou-Smith,
25 November 2010
 

Horlicks, the hot drink brand, has launched a £3m campaign called "made...

Horlicks: £3m winter campaign launched
 
 
Thomas Cook enters Russia with joint venture
Loulla-Mae Eleftheriou-Smith,
25 November 2010
 

Thomas Cook Group announced today that it has signed a joint venture...

Thomas Cook: 2010 Redknapp campaign
 
 
Branson to join Murdoch in launching iPad only title
Staff,
25 November 2010
 

Virgin boss Richard Branson is expected to launch an iPad only magazine...

Branson to join Murdoch in launching iPad only title
 
 
 
Also in the News
 
APA SUMMIT: Times paywall makes for 'grown-up relationship' with subscribers
John Reynolds,
25 November 2010
 
Nokia appoints new chief marketing officer amid restructure
Arif Durrani,
24 November 2010
 
Tim Burton asks fans to submit plot lines via Twitter
Loulla-Mae Eleftheriou-Smith,
24 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Discount forever
Greg Taylor
 

The digital revolution is a major driving force behind the Discount Forever trend. Online innovations have empowered consumers, making price-promiscuity...

 
 
5 Tips for Improved Facebook Brand Pages
Jack Wallington
 

Earlier this year I co-authored the IAB and Microsoft's Search & Social Media report with the delightful Amy Kean. Included...

 
 
Are You A Pushover?
Rachel Brushfield
 

I was amused to read that Pizza Express are helping their staff with training from a 'conversational flirt expert, so...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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