Wednesday, 10 November 2010

Campaign Daily Fix - VW, WPP, Nivea, Kiss 100, Wieden & Kennedy

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Campaign Daily Fix
 
10 November 2010  
Latest News
VW Polo: tango campaign launches on TV tonight
VW Polo meets tango on TV tonight
Daniel Farey-Jones, 10 November 2010

DDB has created a TV ad for the Volkswagen Polo, calling in director Jonathan Glazer to film two of the world's best tango dancers performing to hip hop to sell...

 
I-Behaviour Inc: acquired by WPP
WPP acquires data marketing business I-Behaviour
Sarah Shearman, 10 November 2010

WPP has acquired US data marketing business I-Behaviour Inc through KPM Group, part of its Wunderman network, as it looks to increase its investment in digital knowledge-based marketing solutions.

 
Nivea: ASA raps ad
Watchdog bans Nivea Visage Anti-Wrinkle's 'feel younger' ad
Mark Banham, 10 November 2010

A Beiersdorf UK ad that claimed one its Nivea Visage Anti-Wrinkle products made a large percentage of women feel younger has been banned by the advertising watchdog.

 
Father Kissmas: stars in the Kiss 100 Christmas campaign
Kiss 100 to kick off Christmas listener campaign
Mark Banham, 10 November 2010

Bauer station Kiss 100 is to launch what it calls its "biggest on-air campaign of the year" to encourage listeners to tune in to the dance-oriented station over the festive...

 
Sao Paulo: W+K opens office in Brazil's largest city.
Wieden + Kennedy enters burgeoning Brazilian market
Mark Banham, 10 November 2010

Wieden + Kennedy has moved with the zeitgeist in opening a new office in Brazil, South America's red-hot advertising market.

 
 
Also in the News
Telegraph Media Group rebrands online to consolidate platforms
Sarah Shearman, 10 November 2010
Jockey's unlucky break forces emergency change to campaign
Sara Kimberley, 10 November 2010
Publicis Modem creates consolidated RBS recruitment site
Mark Banham, 10 November 2010
 
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Latest Work
Special Olympics 'encouragement' by JWT London
Special Olympics 'encouragement' by JWT London
08 November 2010

JWT London has created a digital campaign to raise awareness of the Special Olympics Great Britain, which was founded over 30 years ago for all people with learning disabilities.

 
Tia Maria 'get behind the mask' by Harriman Steel
Tia Maria 'get behind the mask' by Harriman Steel
08 November 2010

Tia Maria has launched a new global TV campaign to target 'out of home' drinkers.

 
Public View - What did consumers think of the latest Kronenbourg ad?
Public View - What did consumers think of the latest Kronenbourg ad?
04 November 2010

The public was divided by the latest Kronenbourg ad, some enjoying the cinematic feel and others finding it too slow paced.

 
More Work
 
Blogs
Latest Blog Entries
X Factor voters provided £122m succour by Ofcom
Jeremy Lee

In the same week that the National Audit Office declared that it couldn't judge whether Ofcom provided value for money...

Have you seen this website?
Lolly and Nat

Perhaps you'll have seen this already but we thought it worth sharing. www.thefirstwebsitewithnohome.com It reminded us of an idea we had for...

PULL-THROUGH versus TRIAL
Dave Trott

I'm reading Patrick O'Brian's historical novels at present. This is a series of twenty books based on the Royal Navy...

Meet the king who doesn't like logos
Steve Henry

    You don't half meet some interesting people in this business. Just the other day, I was sitting in...

More Blogs
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