Friday 26 November 2010

Marketing Daily - Bernard Matthews, Unilever, Etap, Thomson, and The Ashes

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Turkey magnate Bernard Matthews dies aged 80
Ed Owen,
26 November 2010
 

The legendary Bernard Matthews, who ran the successful brand carrying his own...
Bernard Matthews: iconic Turkey farmer died yesterday
 
 
Unilever brings in Ogilvy & Mather for corporate brand business
Loulla-Mae Eleftheriou-Smith,
26 November 2010
 

Unilever, the global FMCG company, has brought in Ogilvy & Mather Worldwide...
Marmite: Unilever brand
 
 
Ofgem launches investigation into profitable energy brands
Alex Brownsell,
26 November 2010
 

Energy regulator Ofgem is to investigate the UK's leading energy brands, after...
British Gas: one of the energy brands under investigation by Ofgem
 
 
Retail sales jump in the run-up to Christmas
Ed Owen,
26 November 2010
 

Business group CBI has reported brisk trading in the run-up to Christmas,...
Retail sales: CBI says pre-Christmas trading is brisk
 
 
Etap starts social media hunt for Britain's best snorer
Gemma Charles,
26 November 2010
 

Etap Hotel, the European budget hotel chain, is launching a social media...
Etap Hotel: launches snorchestra social media campaign
 
 
ECB launches digital push around Ashes
John Reynolds,
26 November 2010
 

The England and Wales Cricket Board has launched a digital offensive, featuring...
ECB: digital push focuses on Ashes series in Australia
 
 
 
Also in the News
 
Everton extends deal with Chang
John Reynolds,
26 November 2010
 
Thomson Sport to sponsor NFL in UK
Sarah Shearman,
26 November 2010
 
Portman Group rolls out responsible press drive
Gemma Charles,
25 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Cigarettes in brown paper, bad for smokers?
Ivan Clark
 

I am a smoker, one brand only, Marlboro Reds. Does that statement count as advertising? Soon, if...
 
 
Accuracy in content is as important as accuracy in advertising
Graeme Crossley
 

Coronation Street is currently running story where one of the characters is thought to have developed epilepsy. I was diagnosed...
 
 
Direct mail is king
Angus Morrison, manger of mmc.co.uk
 

Direct mail is king when it comes to making contact with consumers. That's the key finding from the latest Marketing-GAP...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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