Friday, 19 November 2010

Media AM - MySpace, GroupM forecast, Royal wedding, The Economist, EA, Microsoft, CBS Outdoor

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Media AM Bulletin
 
 
 
*   Latest News
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MySpace: teams up with Facebook
MySpace to allow users to import Facebook likes and interests
Sarah Shearman, 19 November 2010

Facebook and MySpace have partnered to launch a feature that enables MySpace...

  
GroupM to forecast 4% lift in UK ad spend for 2011
UK forecast 4% lift in ad spend for 2011
Arif Durrani, 19 November 2010

Last December, media's leading forecasters, WPP's GroupM and Publicis Groupe's ZenithOptimedia unveiled...

  
Hello! magazine's royal engagement souvenir edition
Hello! and Mirror lead way for 'once in a lifetime royal opportunity'
Katherine Levy, 19 November 2010

Hello! and the Daily Mirror are among the first publications to ride...

  
The Economist: launches free Apple iPad, iPhone and iPod Touch apps
The Economist launches free Apple iPad, iPhone and iPod Touch apps
Katherine Levy, 19 November 2010

The Economist Group has launched three new free apps today for The...

  
EA Sports Active 2: Electronic Arts has taken over VirginMedia to promote the launch
EA takes over VirginMedia.com for EA Sports Active 2
Maisie McCabe, 19 November 2010

Computer games manufacturer Electronic Arts has taken over VirginMedia.com to promote the...

  
Christian O’Connell: promotionruns on the Absolute Breakfast Show
Microsoft sponsor Advent on Absolute Radio
Maisie McCabe, 19 November 2010

Microsoft is to sponsor the 'Absolute Radio Advent Calendar' and give away...

  
Adidas…winning long-copy ad from iris
Iris and M&C Saatchi triumph in CBS Outdoor Long Copy Challenge
Maisie McCabe, 18 November 2010

Creative teams from iris and M&C Saatchi have each won media space...

  
Robin Wight: stepping down from Engine board
Trading Places: This week's people moves in advertising, marketing and media
Staff, 19 November 2010

Engine and Dare announce senior management shake-ups while IPC names its new...

  
*   Also in the News
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Chris Evans to return to Channel 4 after 10 years
Maisie McCabe, 18 November 2010
Kinetic poaches CBS Outdoor's Yvonne Scullion
Maisie McCabe, 18 November 2010
Vizeum wins online task for Macmillan
Katherine Levy, 18 November 2010
Scottish Government calls £80m media pitch
Katherine Levy, 18 November 2010
BBC launches iPlayer augmented reality campaign
Sarah Shearman, 18 November 2010
 
 
Blogs & Forums
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A bloody good story
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Another long blog this week, I couldn't find a way to condense into 400 words. A giant projection in...

 
 
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