Tuesday, 30 November 2010

Breaking news from Brand Republic - WPP, Sky, Andrex, Heston Blumenthal, TV apps, Google images, GSK, Monocle, Pets at Home

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Sorrell bullish on WPP's 2011 performance
Sorrell bullish on WPP's 2011 performance
by Daniel Farey-Jones
30 November 2010, 09:15AM
WPP chief executive Sir Martin Sorrell has indicated his group is experiencing stronger growth than the 3%-4% expected by its operating companies for 2011.
Sky targets energy firms with UK call-out service
Sky targets energy firms with UK call-out service
by Ed Owen
30 November 2010, 08:00AM
Sky is considering a move into the home-energy market, as it looks to extend its presence in UK households.
Andrex unveils new CGI puppy
Andrex unveils new CGI puppy
by Sarah Shearman
30 November 2010, 08:00AM
Andrex is replacing its famous Labrador puppy brand mascot with a computer-generated canine.
Heston pudding sparks consumer frenzy
Heston pudding sparks consumer frenzy
by Ed Owen
30 November 2010, 09:00AM
Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston Blumenthal, prepare to hit the shelves just days after a total sell-out created a lucrative online market.
Broadcasters to build TV shows around apps
Broadcasters to build TV shows around apps
by Ed Owen
30 November 2010, 08:00AM
UK broadcasters are in the process of devising next-generation TV shows that will use social networks and location-based mobile apps to give viewers an increased interactive experience.
Disney and Fiat first to run ads on Google images
Disney and Fiat first to run ads on Google images
by Sarah Shearman
30 November 2010, 08:00AM
Disney, Fiat and Mazda are among the first UK advertisers to run ads alongside image searches on Google.
GSK marketing team in restructure
GSK marketing team in restructure
by John Reynolds
30 November 2010, 08:00AM
GlaxoSmithKline (GSK) is restructuring its marketing team to bring together its over-the-counter (OTC) healthcare and oral care brands under a single senior marketer.
Monocle launches winter paper Monocle Alpino
Monocle launches winter paper Monocle Alpino
by Katherine Levy
30 November 2010, 09:10AM
Monocle, the global business and lifestyle magazine, is launching a 72-page, colour, one-shot "newspaper" that will be available for eight weeks over the winter period.
Pets at Home poaches Greggs' Jefferson
Pets at Home poaches Greggs' Jefferson
by Rachel Barnes
30 November 2010, 08:00AM
Pets at Home, the UK's biggest chain of pet stores, has appointed Greggs customer and marketing director Scott Jefferson to the position of marketing director.
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Intelligence
Entertainment trends: Viewing the viewers
Entertainment trends: Viewing the viewers
by Karen Wise
30 November 2010, 08:00AM
Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
A year in media: Billetts forecasts modest growth for digital
A year in media: Billetts forecasts modest growth for digital
by Federica Aperio
25 November 2010, 08:00AM
Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts.
A year in media: Press facing big challenges next year
A year in media: Press facing big challenges next year
by Tim Howett
24 November 2010, 11:40AM
It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%.
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Also in the news
Sorrell teams up with Lord Mandelson for international consultancy launch
by Gemma Charles, 29 November 2010, 01:20PM
Kleenex ads to feature Linford's tiny packet
by Daniel Farey-Jones, 29 November 2010, 11:55AM
'Underwear Rule' campaign targets child sex abuse
by Sara Kimberley, 29 November 2010, 11:14AM
BBC makes 'inspired choice' of Myers to lead radio cost review
by Daniel Farey-Jones, 29 November 2010, 12:18PM
Stella McCartney targets UK with e-commerce
by Sarah Shearman, 29 November 2010, 04:10PM
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