Monday, 15 November 2010

Marketing Daily - Unilever, John Lewis, Halifax, McDonald's and Page 3

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Unilever sets target of halving carbon footprint in 10 years
Loulla-Mae Eleftheriou-Smith,
15 November 2010
 

Unilever, the global consumer goods company, has revealed a plan to halve...

Pot Noodle: Unilever brand pledges to lower carbon footprint
 
 
Brands take out extra 'disgrace' cover
Ed Owen,
15 November 2010
 

Brands are taking out additional 'disgrace' cover against negative publicity that may...

Coke Zero campaign: Rooney in spotlight
 
 
Lottery funding to generate £135m 2012 legacy
John Reynolds,
15 November 2010
 

The Government has unveiled fresh London Olympic and Paralympic legacy plans courtesy...

Paralympics athletes: Lottery funding
 
 
John Lewis and Facebook named influential businesses
Daniel Farey-Jones,
15 November 2010
 

The John Lewis Partnership, Facebook and Innocent are climbing the ranks of...

John Lewis ad: store is at number three in brand survey
 
 
Page 3 model spoofs Old Spice ad for The Sun
John Reynolds,
15 November 2010
 

The Sun is celebrating 40 years of Page 3 with a unique...

The Sun ad: 40 years of Page 3
 
 
Unilever expected to be among first to trial Apple iAd network in Europe
Sarah Shearman,
15 November 2010
 

Unilever is expected to be among the first global brands to trial...

Apple's Steve Jobs introduces iAd earlier this year
 
 
 
Also in the News
 
Halifax splits with DLKW Lowe and calls £25m pitch
Matt Williams,
15 November 2010
 
McDonald's edits ad after complaint
Sara Kimberley,
15 November 2010
 
The influence of celebrities on consumer decision making
James Powell,
15 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Balancing the numbers â€" how IT and marketing should share data assets
Simon Lord
 

    The rapid but consistent development in information technology has put disproportionate pressure on IT departments to...

 
 
Y Are We Waiting….
Neville Upton
 

My interest was piqued by Andrew Bryan's comments in a recent article in Call Centre Focus about poorly performing contact...

 
 
Digital, all wrapped up
Steve Henry
 

 "Creative Social" are a group of interactive creative directors who first got together in 2004.  A year before YouTube launched...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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