Monday 22 November 2010

Breaking news from Brand Republic - Twinings, iPad, H&M, Iris, WPP, McCann

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Twinings TV ad to drive product sampling
Twinings TV ad to drive product sampling
by John Reynolds
22 November 2010, 09:25AM
Specialist tea firm Twinings is supporting its limited edition range of black teas with a burst of TV advertising that aims to drive consumers to its website to try a free sample of the product.
Orange and T-Mobile to offer bundled iPad deals
Orange and T-Mobile to offer bundled iPad deals
by Ed Owen
22 November 2010, 09:43AM
Everything Everywhere, the owner of the T-Mobile and Orange mobile phone brands, aims to start offering bundled deals for the must-have gadget of 2010, the Apple iPad.
H&M Lanvin collection to hit stores tomorrow
H&M Lanvin collection to hit stores tomorrow
by Sarah Shearman
22 November 2010, 10:01AM
H&M is set to unveil a new Lanvin collection fashion range in 200 stores worldwide from tomorrow (23 November), following a week- long ad campaign.
Iris nets more work from Adidas
Iris nets more work from Adidas
by Sara Kimberley
22 November 2010, 08:00AM
Adidas has appointed Iris to handle two new product launch campaigns following a three-way pitch.
WPP reinforces team offering with Taxi acquisition
WPP reinforces team offering with Taxi acquisition
by Daniel Farey-Jones
19 November 2010, 05:05PM
WPP has bought North America and Amsterdam-based integrated agency Taxi through its Young & Rubicam network for an undisclosed sum.
McCann shakes up London office as Karlsson takes transatlantic role
McCann shakes up London office as Karlsson takes transatlantic role
by Katherine Levy
22 November 2010, 09:45AM
McCann Erickson London executive creative directors Simon Learman and Brian Fraser are departing the agency as Linus Karlsson prepares to join as chief creative officer and chairman of McCann Erickson New York and London.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The influence of celebrities on consumer decision making
The influence of celebrities on consumer decision making
by James Powell
15 November 2010, 08:00AM
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Think BR

Are big agencies failing to engage in local?

With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.

Read the article



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Also in the news
Guardian editor Rusbridger talks about the splintering fourth estate
by Staff, 19 November 2010, 01:55PM
Media Bitch's Diary 19 November
by Harriet Dennys, 19 November 2010, 12:39PM
Iris and M&C Saatchi triumph in CBS Outdoor Long Copy Challenge
by Maisie McCabe, 18 November 2010, 11:30AM
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