Friday, 12 November 2010

Marketing Daily - Stella Artois Black, Tesco, Innocent, Sky

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Stella Artois Black debuts with theatrical content activity
Gemma Charles,
12 November 2010
 

AB InBev is marking the launch of Stella Artois Black with a...

Stella Artois Black debuts with theatrical content activity
 
 
Tesco sponsors Climate Week
Ed Owen,
12 November 2010
 

Tesco has signed-up to be the headline sponsor of Climate Week, designed...

Tesco: sponsors Climate Week
 
 
Innocent launches limited edition smoothie for Great Recipe campaign
Loulla-Mae Eleftheriou-Smith,
12 November 2010
 

Innocent, the drinks company, has partnered with social movement We Are What...

Innocent: creates Great Recipe website
 
 
Sky Sports launches Ashes campaign
Maisie McCabe,
12 November 2010
 

Sky Sports is to launch a campaign to support its coverage of...

Sky Sports: launches Ashes campaign
 
 
Grolsch ties-up with Blinkbox on £7m marketing tie-up
John Reynolds,
12 November 2010
 

Grolsch, the beer brand, has launched the latest instalment of its film-themed...

Grolsch:
 
 
Coca-Cola announces sponsorship of London 2012 Paralympic Games
Loulla-Mae Eleftheriou-Smith,
12 November 2010
 

Soft-drinks giant Coca-Cola has announced it is extending its sponsorship of the...

Coca-Cola: announces ponsorship of 2012 Palalympic Games
 
 
Age UK calls on presenter Sian Lloyd for cold warning
Sara Kimberley,
12 November 2010
 

Age UK, the charity formed by the merger of Age Concern and...

Age UK: radio ad to alert elderly to dangers of cold
 
 
Dr Oetker sells Onken yoghurt and scales back UK operations
Daniel Farey-Jones,
11 November 2010
 

The Onken yoghurt brand has been sold by German food group Dr...

Emmi: brand range includes Caffe Latte
 
 
 
Also in the News
 
National newspaper ABC figures for October 2010
12 November 2010
 
Aegis warns of slowdown before year end
Mark Banham,
12 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The boom and bust of hosting major sporting events
Justine Clement
 

This year has seen a number of major international sporting events, well, certainly more than the usual.  The year kicked...

 
 
Is it Christmas already?
Ben Hughes
 

    When Selfridges opened its Christmas store on 2 August, it confirmed my long-held suspicion that the build-up to...

 
 
Customizing Converse
Greg Taylor
 

Converse has launched their first retail experience in the brand's birthplace, Boston's Newbury Street. A key feature of the outlet...

 
 
Call of Duty paints it Black in new ad
Giles Fitzgerald
 

  If someone calls in sick today it may be because they have a cold. However, it may actually...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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