Friday, 12 November 2010

Global Bulletin from Brand Republic - Newsweek and Daily Beast, W+K, Mindshare, The Times, Nivea

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Latest news
Newsweek and Daily Beast merger to go ahead
Newsweek and Daily Beast merger to go ahead
by Gordon MacMillan
12 November 2010, 10:44AM
New and old media are set to merge as Tina Brown's news and opinion site The Daily Beast is set to join with Newsweek, with Brown heading both titles alongside chief executive Stephen Colvin.
Wieden + Kennedy enters burgeoning Brazilian market
Wieden + Kennedy enters burgeoning Brazilian market
by Mark Banham
10 November 2010, 09:30AM
Wieden + Kennedy has moved with the zeitgeist in opening a new office in Brazil, South America's red-hot advertising market.
Mindshare retains £70m global Lufthansa business
Mindshare retains £70m global Lufthansa business
by Arif Durrani
11 November 2010, 04:07PM
WPP's Mindshare has retained the estimated £70m media business for German airline Lufthansa, ending a protracted, multimarket five month pitch.
Shirky argues paywall has reduced The Times to Tory 'newsletter'
Shirky argues paywall has reduced The Times to Tory 'newsletter'
by Staff
09 November 2010, 10:49AM
Media commentator Clay Shirky has weighed in on last week's Times paywall figures, arguing the paper has been fundamentally changed by its effort to shift the income supporting it from advertisers to paying users.
Draftfcb lands $700 million Nivea ad business
Draftfcb lands $700 million Nivea ad business
by Sara Kimberley
11 November 2010, 08:00AM
Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draftfcb as the global lead agency on its estimated $700 million ad account.
Darth Vader stars in ad for Japanese phone brand
Darth Vader stars in ad for Japanese phone brand
by Staff
11 November 2010, 02:36PM
TOKYO - Lucas Film has licensed the use of Darth Vader to appear as a silent stalker in an ad for Japanese phone brand NTT Docomo.
Mindshare Worldwide appoints TBWA strategist for Invention
Mindshare Worldwide appoints TBWA strategist for Invention
by Arif Durrani
11 November 2010, 01:11PM
Mindshare Worldwide London has appointed TBWA's strategy director, Michelle Cfas, to join its growing Invention team as business director.
Bravo Outdoor wins CIE in Ireland
Bravo Outdoor wins CIE in Ireland
by Maisie McCabe
12 November 2010, 11:20AM
CIE, the major public transport provider in the Republic of Ireland, has reappointed Bravo Outdoor to its €40m outdoor ad contract after a competitive pitch.
Also in the news
Andy Roberts takes global Mindshare role
by Jeremy Lee, 11 November 2010, 11:00AM
Newsweek appoints international advertising director
by Mark Banham, 10 November 2010, 03:00PM
Google employees land 10% pay hike
by Mark Banham, 11 November 2010, 09:50AM
Publicis wins SCA global babycare
by Campaign staff, 11 November 2010, 11:30AM
Tablet magazine shop to launch soon - but not on iPad
by Jennifer Whitehead, 11 November 2010, 03:36PM
PHD scoops US$60m National Australia Bank media account
by Kate Nicholson, 10 November 2010, 10:13AM
Wieden + Kennedy enters burgeoning Brazilian market
by Mark Banham, 10 November 2010, 09:30AM
Crispin Porter hires TBWA's Powers for global strategy
by Mark Banham, 09 November 2010, 10:36AM

From Singapore - Chris Reed on partnership marketing

Starbucks & Yahoo: partnership marketing heaven or hell?

It's November.. it must be another religious public holiday for all in multicultural Singpaore

PARTNERSHIP MARKETING from around the world pt 4

Partnership Marketing examples from around the world pt 3

Cool, weird and funny MARKETING PARTNERSHIPS pt 2

Weird, wacky and cool PARTNERSHIP MARKETING part 1

From Amsterdam - Kerrie Finch blogs from Holland

Employee 2.0 where are you?

Difficult clients - is it them or is it me?

Local or International?

"I'm sorry but- ..."

More chutzpah required - making your mark with International media External website


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