Monday 15 November 2010

Breaking news from Brand Republic - John Lewis, Corrie Nation, Sun and Star, Facebook

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John Lewis expects brisk Christmas
John Lewis expects brisk Christmas
by Ed Owen
15 November 2010, 09:20AM
Retailer John Lewis has posted strong trading figures for the first week of Christmas shopping, but said the results did not reflect wider consumer confidence.
ITV launches social gaming app Corrie Nation
ITV launches social gaming app Corrie Nation
by Arif Durrani
15 November 2010, 09:09AM
ITV has launched a social gaming app called Corrie Nation, based on the country's oldest British TV soap.
Sun and Star go head-to-head with weekend price cut
Sun and Star go head-to-head with weekend price cut
by John Reynolds
15 November 2010, 08:00AM
News International has further slashed the cover price of the Saturday issue of The Sun, halving it to 30p across three key regions in the north, a move matched by Richard Desmond's Star.
John Lewis and Facebook named influential businesses
John Lewis and Facebook named influential businesses
by Daniel Farey-Jones
15 November 2010, 09:30AM
The John Lewis Partnership, Facebook and Innocent are climbing the ranks of thought leadership, while Marks & Spencer and Virgin Atlantic are fading, according to a new survey of opinion leaders.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The influence of celebrities on consumer decision making
The influence of celebrities on consumer decision making
by James Powell
15 November 2010, 08:00AM
While celebrities do wield influence over consumer decision making, marketers should remember that not all celebrity association is positive, data from Kantar Media's TGI survey reveals.
Understanding why consumers read print media
Understanding why consumers read print media
by Richard Morris
09 November 2010, 11:50AM
Whether they're looking for the latest celebrity gossip or want to find out more about the world, data from Carat's CCS study reveals why people read magazines and newspapers.
Think BR

Anit-social media: Dave Bedwood on how Froggy's ruined career explains why social isn't always the best option

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Also in the news
Gaydar launches geo-location features app
by Sarah Shearman, 12 November 2010, 04:05PM
Sky Sports launches Ashes campaign
by Maisie McCabe, 12 November 2010, 12:08PM
Innocent launches limited edition smoothie for Great Recipe campaign
by Loulla-Mae Eleftheriou-Smith, 12 November 2010, 11:32AM
Coca-Cola announces sponsorship of London 2012 Paralympic Games
by Loulla-Mae Eleftheriou-Smith, 12 November 2010, 11:06AM
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