Tuesday 16 November 2010

Marketing Daily - Ford, Google, Unilever, Warburtons and Tesco

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Breaking news from Marketing
 
Breaking news from Marketing November 2010
 
Latest News
 
Ford draws up branded entertainment strategy
Alex Brownsell,
16 November 2010
 

Ford of Britain is revamping its marketing strategy in an effort to...

Ford Focus: car company draws up branded entertainment strategy
 
 
Unilever chief questions P&G's 'Turn to 30' campaign
Gemma Charles,
16 November 2010
 

Keith Weed, Unilever's top global marketer, has criticised rival Procter & Gamble...

P&G: 'Turn to 30' campaign slammed by Keith Weed
 
 
Google adds video to sponsored search
Sarah Shearman,
16 November 2010
 

Google is preparing to roll out an ad format that will allow...

Google: adds video to sponsored search
 
 
Domestos unveils app to track toilet flushes
Sarah Shearman,
16 November 2010
 

Domestos, the Unilever bleach brand, has launched a quirky app that enables...

Domestos: flush tracker app zooms in to The Whitehouse
 
 
Tesco slammed for 'get two free' activity
Nicola Clark,
16 November 2010
 

Tesco has come under fire from environmental campaigners for launching a "buy...

Tesco: slammed for get two free activity
 
 
Warburtons aims to revive snack products
John Reynolds,
16 November 2010
 

Warburtons is to run an ad campaign to reinvigorate interest in its...

SnackaDoodle: Warburtons readies plan to revive the snack
 
 
 
Also in the News
 
Corona Extra secures tennis net logo placement
Loulla-Mae Eleftheriou-Smith,
16 November 2010
 
Ashley Stockwell to leave Virgin Media
Maisie McCabe,
16 November 2010
 
Burberry sales soar on the back of digital and brand strategy
Ed Owen,
16 November 2010
 
HP sponsors Tron franchise
Gemma Charles,
16 November 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Producing the autonomous advisor
James Le Roth,contact centre dir,Eclipse Marketing
 

The value of an autonomous advisor to organisations cannot be underestimated. One call can create a lasting experience which can...

 
 
Why do some brands think they deserve to get free consulting?
Graeme Crossley
 

Our agency has been going for 2 ½ years now and whilst we are still one of the smallest agencies...

 
 
OUR PM DOESN'T KNOW THE MARKETING BASICS
Dave Trott
 

Since Tony Blair, PR seems to be the main requirement for a Prime Minister. Presumably this is how David Cameron...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Online Marketing Executive, Realex Payments
£28-30K,
Account Manager-a great direct marketer - a chance to work in one of the coolest agencies in London, Firehorse
up to £29k for the right experience,
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£50-80k + Benefits, SW London
Media Officer, British Transport Police
£27,737, Cardiff
Managing Director, Dynamic New Alliances
Dependent on experience, Europe
Digital Account Manager - Central London - £25k, ECOM Recruitment
£25k + benefits, Central London
Word Expert, Source
negotiable, City of London
Marketing Analyst - London - £40, 000 - £45, 000, Harnham Search and Selection
£40000 - £45000 per annum + benefits, London
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£35000 - £38000 per annum, London
Account Executive, Michael Page Marketing
£18000 to £22000 per annum, Reading
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